Digital Marketing Executive

Akino Labs; Vadodara; Hybride; INR 350 000 - 600 000; Plein temps

Résumé du poste

Akino Labs is seeking a Digital Marketing Executive to support the company’s digital presence, demand generation, content distribution, SEO, social media, and performance marketing initiatives. You will work with leadership, product, sales, design, and technology teams to develop and execute campaigns that boost brand visibility and qualified traffic.

The ideal candidate will blend creative thinking with analytical execution and be comfortable using modern marketing and AI tools to drive

Qualifications

• 1–3 years of digital marketing experience.
• Strong written English and communication skills.
• Experience managing social media channels.
• Basic SEO knowledge.
• Familiarity with GA/Search Console.
• Experience with WordPress or other CMS platforms.
• Ability to use marketing automation tools.

Responsabilités

• Plan and execute digital marketing campaigns.
• Develop calendars aligned with business and product objectives.
• Execute campaigns across relevant digital channels.
• Monitor performance and recommend improvements.
• Coordinate marketing activities across products and initiatives.
• Maintain calendars, trackers, and campaign documentation.
• Manage day-to-day social media across LinkedIn, Instagram, Facebook, X, YouTube.
• Create and publish posts, carousels, and assets.
• Research industry trends and monitor performance.
• Identify opportunities to improve organic reach and engagement.
• Develop content for blogs, LinkedIn, websites, product content, case studies, newsletters, landing pages.
• Convert technical information into business-focused content.
• Maintain brand voice and messaging.

Connaissances

1–3 years marketing experience

Strong written English

Social media management

Basic SEO knowledge

GA/Search Console basics

Content marketing understanding

Paid advertising basics

Excel/Sheets & PowerPoint

Campaign management & deadlines

Formation

Bachelor's in Marketing or related field

MBA/BBA in Marketing

Digital marketing certifications

Outils

WordPress

Canva

Figma

CMS platforms

Marketing automation tools

Description du poste

Position:DigitalMarketingExecutive

Department:Marketing/Growth

Location:Vadodara/Hybrid

EmploymentType:Full-Time

Experience:1–3Years

AbouttheRole

WearelookingforaDigitalMarketingExecutivetosupportthecompany'sdigitalpresence,demandgeneration,contentdistribution,SEO,socialmedia,andperformancemarketinginitiatives.

Theroleinvolvesworkingcloselywithleadership,product,sales,design,andtechnologyteamstodevelopandexecutecampaignsthatimprovebrandvisibility,audienceengagement,qualifiedtraffic,andbusinessopportunities.

TheidealcandidateshouldcombinecreativethinkingwithanalyticalexecutionandbecomfortableusingmodernmarketingandAItools.

KeyResponsibilities

DigitalMarketingStrategy&Execution

• Supporttheplanningandexecutionofdigitalmarketingcampaigns.
• Developcampaigncalendarsalignedwithbusinessandproductobjectives.
• Executecampaignsacrossrelevantdigitalchannels.
• Monitorcampaignperformanceandrecommendimprovements.
• Coordinatemarketingactivitiesacrossmultipleproductsandbusinessinitiatives.
• Maintainmarketingcalendars,trackers,andcampaigndocumentation.

SocialMediaMarketing

• Manageday-to-daysocialmediaactivitiesacrossplatformssuchas:
  • LinkedIn
  • Instagram
  • Facebook
  • X
  • YouTube
• Developandmaintainsocialmediacontentcalendars.
• Createandpublishposts,carousels,short-formcontent,andothermarketingassets.
• Researchrelevantindustrytrends,topics,andconversations.
• Monitorengagement,reach,impressions,followers,andcontentperformance.
• Respondtorelevantcommentsandaudienceinteractions.
• Identifyopportunitiestoimproveorganicreachandengagement.

ContentMarketing

• Researchandcreatecontentfor:
  • Blogs
  • LinkedInposts
  • Websitepages
  • Productcontent
  • Casestudies
  • Newsletters
  • Landingpages
  • Marketingcampaigns
• Convertproductandtechnicalinformationintoclearbusiness-orientedcontent.
• Workwithdesignersandproductteamstodevelopmarketingcollateral.
• Maintainconsistentbrandvoiceandmessaging.
• Repurposelong-formcontentintosocialandcampaignassets.

SEO

• Conductbasickeywordandcompetitorresearch.
• Optimizewebsitepagesandcontentforsearchengines.
• Supporton-pageSEOactivitiesincluding:
  • Titles
  • Metadescriptions
  • Headings
  • Internallinking
  • Contentstructure
  • Imageoptimization
• Monitororganictrafficandkeywordperformance.
• Identifycontentopportunitiesbasedonsearchintent.
• SupporttechnicalSEOactivitiesincoordinationwiththedevelopmentteam.

PerformanceMarketing

• Assistwithpaidcampaignsacrossplatformssuchas:
  • GoogleAds
  • LinkedInAds
  • MetaAds
• Createcampaignstructures,audiences,andadvariations.
• Monitorcampaignperformanceandbudgets.
• Trackmetricssuchas:
  • CTR
  • CPC
  • CPL
  • Conversionrate
  • ROAS
  • Costperacquisition
• Analyzecampaignperformanceandsuggestoptimizationopportunities.

LeadGeneration

• Supportinboundandoutbounddigitallead-generationinitiatives.
• Developlandingpagesandcampaignassets.
• Trackmarketing-generatedleads.
• Coordinatewithsales/businessdevelopmentteamsonleadfollow-ups.
• Analyzeleadsourcesandcampaignconversion.
• Maintainlead-generationandcampaignreports.

Email&MarketingAutomation

• Createandmanageemailcampaignsandnewsletters.
• Assistwithaudiencesegmentation.
• Developcampaignworkflowsandfollow-upsequences.
• Trackopenrates,click-throughrates,conversions,andunsubscribes.
• Exploreautomationopportunitiestoimprovemarketingefficiency.

Analytics&Reporting

• Monitorwebsite,socialmedia,SEO,andcampaignperformance.
• UsetoolssuchasGoogleAnalyticsandSearchConsole.
• Prepareweeklyandmonthlymarketingreports.
• Track:
  • Websitetraffic
  • Organicgrowth
  • Socialengagement
  • Leadgeneration
  • Campaignconversions
  • Contentperformance
  • Costperlead
• Identifytrendsandprovideactionableinsights.

AI&MarketingAutomation

• UseAItoolstoimprovemarketingresearch,contentproduction,analysis,andcampaignexecution.
• UsetoolssuchasChatGPT,Gemini,Claude,andothermarketingAIplatformswhereappropriate.
• ExperimentwithAI-assisted:
  • Contentcreation
  • Keywordresearch
  • Competitoranalysis
  • Contentrepurposing
  • SEOoptimization
  • Campaignanalysis
  • Personalization
  • Marketingautomation
• Maintainhumanreviewandbrand-qualitystandardsforAI-generatedcontent.

RequiredSkills

• 1–3yearsofexperienceindigitalmarketingorarelatedrole.
• Goodunderstandingofdigitalmarketingfundamentals.
• StrongwrittenEnglishandcommunicationskills.
• Experiencemanagingsocialmediachannels.
• BasicSEOknowledge.
• BasicunderstandingofGoogleAnalytics/SearchConsole.
• Understandingofcontentmarketing.
• Basicknowledgeofpaidadvertising.
• Strongresearchandanalyticalskills.
• Abilitytomanagemultiplecampaignsanddeadlines.
• GoodworkingknowledgeofExcel/GoogleSheetsandPowerPoint.

GoodtoHave

• GoogleAdscertification.
• GoogleAnalyticscertification.
• HubSpotcertification.
• ExperiencewithLinkedInAds.
• ExperiencewithWordPressorotherCMSplatforms.
• BasicHTML/CSSknowledge.
• ExperiencewithCanva,Figma,orsimilardesigntools.
• Experiencewithemailmarketingplatforms.
• Experiencewithmarketingautomationtools.
• ExperiencewithSaaS,technology,AI,orB2Bmarketing.
• ExperiencecreatingLinkedIncontentforfoundersorseniorleadership.
• UnderstandingofAEO/GEOandAI-searchoptimization.

KeyPerformanceAreas

Performancewillbeevaluatedbasedonmeasurablemarketingoutcomes,including:

• Organicwebsitetrafficgrowth
• Qualifiedleadgeneration
• Campaignperformance
• Costperlead
• Conversionrates
• Socialmediaengagementandreach
• Contentperformance
• SEOimprovements
• Emailcampaignperformance
• Marketingpipelinecontribution
• Consistencyandqualityofcampaignexecution
• Marketingprocessimprovements

CandidateProfile

Wearelookingforsomeonewho:

• Thinksbeyondsimplypostingcontent.
• Canconnectmarketingactivitywithmeasurablebusinessoutcomes.
• Usesdatatoevaluatewhatisworking.
• Canindependentlyresearchatopicandturnitintousefulcontent.
• Understandsthedifferencebetweenreach,engagement,leads,andrevenue.
• Iscomfortableexperimentingwithnewchannelsandtools.
• Canworkwithtechnicalteamsandunderstandtechnologyproducts.
• Takesownershipofdeadlinesandcampaignexecution.
• UsesAIasaproductivitytoolwithoutblindlypublishingAI-generatedcontent.

PracticalEvaluation

Shortlistedcandidatesmaybegivenapracticalassignmentinvolving:

1. Creatinga2-weekLinkedIncontentcalendar.
2. DevelopingabasicSEOstrategyforaproductwebsite.
3. Analyzingasamplemarketingcampaign.
4. CreatingaGoogle/LinkedInAdscampaignstructure.
5. Writingaproduct-focusedLinkedInpost.
6. Identifying10relevantkeywordsforatargetproduct.
7. Preparingabasicmonthlymarketingperformancedashboard.

PreferredEducationalBackground

• BBA/BMS/MBA–Marketing
• Bachelor'sdegreeinMarketing,Business,Communications,orrelatedfields
• Anyrelevantdigitalmarketingcertification

Equivalentpracticalexperienceanddemonstratedmarketingworkmaybeconsidered.