Digital Marketing Executive

Citius Research™; Rajkot; On-site; INR 450,000 - 750,000; Full time

Job summary

Citius Research™ is seeking an SEO Specialist to identify strategies and tactics to increase website visitors and achieve high search rankings, generating more leads and growth opportunities. You will work across content, technical SEO, and analytics to improve visibility.

You will design and implement content marketing programs, optimize user experience, and collaborate with marketing and development teams to stay ahead of search engine changes and deliver measurable results.

Qualifications

• Proven experience in a similar role in the market research industry.
• Strong interest in SEO and digital marketing.
• Evidence of a strong online profile (blog/website/social presence).
• Commitment to keeping technical skills up to date.
• Understanding of Google's algorithms and potential changes.
• Good understanding of search engines.
• Ability to use social media to distribute content and build campaigns.
• Understanding of PR and how to get the right messages out there.
• Understanding of how customers search for online services.
• Understanding of the wider marketing context.
• Strong analytical skills for ranking algorithms.
• Excellent communication across stakeholders.
• Knowledge of HTML/CSS/JS; PHP/MySQL preferred.
• Proficiency in Microsoft Office and Excel.
• Experience with web hosting.

Responsibilities

• Program in HTML, CSS and JavaScript to improve accessibility and interaction.
• Run PPC campaigns to increase revenue.
• Write original content tailored to the target audience.
• Make technical recommendations to developers.
• Monitor rankings and analytics to improve performance.
• Engage in link-building campaigns to drive traffic.
• Apply UX and CRO methods to convert visitors.
• Drive targeted traffic through community building.
• Use social media to distribute content and gain backlinks.
• Develop and implement content marketing strategies.
• Monitor search engine algorithms for changes.

Skills

SEO

Digital marketing

Analytical skills

Communication skills

HTML/JS knowledge

Tools

Google Analytics

Google Search Console

Excel

MySQL

Job description

We are looking for a Search Engine Optimization (SEO) Specialist to identify strategies, techniques and tactics to increase the number of visitors to our website and obtain a high-ranking placement in the results page of search engines, thereby generating more leads for the business leading to new opportunities for driving growth.

Responsibilities

• program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on images, video and PDFs.
• run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising.
• write original content for webpages - tailored for the target audience.
• make technical recommendations to developers.
• constantly check search terms, rankings and analytics to monitor performance of our websites and make recommendations for improvement.
• engage with other businesses over link-building opportunities, to bring in paid commission for driving customers to their websites.
• employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance.
• drive targeted and loyal traffic to a website by community building.
• use social media to distribute content and encourage more external sites to link to our content - giving us more authority.
• develop and integrate content marketing strategies.
• monitor the algorithms set by the search engines to keep up to date with changes.

Requirements

• proven experience in a similar role in the market research industry.
• a genuine interest in SEO and digital marketing.
• evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.
• a commitment to keeping your technical skills and knowledge up to date.
• an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming.
• a good understanding of search engines.
• an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns.
• a good understanding of PR and how to get the right messages out there.
• an understanding of how customers search, where they search and why they seek an online service.
• a good understanding of the wider marketing context.
• strong analytical skills for understanding ranking algorithms.
• excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation.
• an understanding of, or experience of, HTML coding, and preferably Javascript, PHP and MySQL.
• proficiency in Microsoft Office and an excellent knowledge of Excel.
• some experience and knowledge of web hosting.