Digital Marketing Executive

Wipro; Pune District; On-site; INR 446,000 - 781,000; Full time

Job summary

Wipro in Pune is seeking a Digital Marketing Specialist to develop and execute multi-channel campaigns across Google Ads, Facebook Ads, PPC and SEM, delivering measurable ROI.

You will manage campaign planning, analyze performance with Google Analytics, optimize ad spend, and collaborate with cross-functional teams to ensure seamless integration and stay ahead of industry trends.

Responsibilities

• Develop and execute digital marketing strategies across multiple channels, including Google Ads, Facebook Ads, PPC, SEM, and performance marketing.
• Manage campaign planning and execution to achieve desired results and ROI.
• Analyze campaign performance using data analytics tools like Google Analytics to optimize ad spend and improve conversions.
• Collaborate with cross-functional teams to ensure seamless integration of digital marketing efforts.
• Stay up-to-date with industry trends and best practices in digital marketing.

Job description

Roles and Responsibilities

• Develop and execute digital marketing strategies across multiple channels, including Google Ads, Facebook Ads, PPC, SEM, and performance marketing.
• Manage campaign planning and execution to achieve desired results and ROI.
• Analyze campaign performance using data analytics tools like Google Analytics to optimize ad spend and improve conversions.
• Collaborate with cross-functional teams to ensure seamless integration of digital marketing efforts.
• Stay up-to-date with industry trends and best practices in digital marketing.