Senior Online Marketing Manager

PetRay Pvt. Ltd; Pune District; On-site; INR 279,000 - 391,000; Full time

Job summary

PetRay Pvt. Ltd. in Pune seeks a Digital Marketing Executive to plan and execute digital campaigns for a home appliance brand across paid, organic, and marketplace channels. You will own campaigns end-to-end and work closely with founders in a fast-paced D2C environment.

The role involves hands-on ownership of campaigns, collaboration with the founders, and exposure to performance ads, SEO, email, and WhatsApp marketing in a lean team.

Qualifications

• Hands-on experience with Google Ads and Meta Ads Manager.
• Working knowledge of Google Analytics and performance reporting.
• Understanding of SEO fundamentals and content marketing.
• Familiarity with e-commerce/marketplace marketing (Amazon, Flipkart, or similar).
• Basic design sense; Canva or similar tools familiarity is a plus.

Responsibilities

• Plan, execute, and optimize paid campaigns on Google Ads and Meta Ads Manager.
• Manage the social media content calendar, posting schedule, and engagement across platforms.
• Support SEO efforts including keyword research, on-page optimization, and content coordination.
• Manage marketplace marketing on Amazon and Flipkart, including ad campaigns, deals, and listing promotions.
• Track and analyze campaign performance (CTR, CPC, ROAS, conversions) and prepare regular performance reports.
• Coordinate with the design/content team to develop creatives and ad copy.
• Monitor competitor activity and emerging trends in the D2C/appliance marketing space.
• Support email and WhatsApp marketing campaigns where applicable.

Skills

Google Ads

Meta Ads Manager

Google Analytics

SEO fundamentals

Content marketing

E-commerce marketing

Tools

Canva

Job description

Salary: ₹25,000 – ₹35,000/month (based on experience)

Employment Type: Full-time

Aout the Role -

Petray Pvt Ltd is looking for a Digital Marketing Executive to join our growing marketing team. You'll be responsible for planning and executing digital campaigns for our home appliance brand across paid, organic, and marketplace channels. This is a great opportunity for someone who wants hands‑on ownership of campaigns rather than just execution support, working closely with founders in a fast‑paced D2C e‑commerce environment.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns on Google Ads and Meta Ads Manager
• Manage the social media content calendar, posting schedule, and engagement across platforms
• Support SEO efforts including keyword research, on-page optimization, and content coordination
• Manage marketplace marketing on Amazon and Flipkart, including ad campaigns, deals, and listing promotions
• Track and analyze campaign performance (CTR, CPC, ROAS, conversions) and prepare regular performance reports
• Coordinate with the design/content team to develop creatives and ad copy
• Monitor competitor activity and emerging trends in the D2C/appliance marketing space
• Support email and WhatsApp marketing campaigns where applicable

Skills Needed:

• Hands‑on experience with Google Ads and Meta Ads Manager
• Working knowledge of Google Analytics and performance reporting
• Understanding of SEO fundamentals and content marketing
• Familiarity with e‑commerce/marketplace marketing (Amazon, Flipkart, or similar)
• Basic design sense; familiarity with Canva or similar tools is a plus
• Ability to work independently in a small, fast‑moving team

Nice to Have

• Experience with Amazon/Flipkart seller ads or marketplace marketing
• Basic graphic/creative sense (Canva or similar tools

Why Join Us:

• Work directly with founders and see the real, measurable impact of your campaigns — no layers of approval slowing you down
• Own campaigns end‑to‑end across paid, organic, and marketplace channels, rather than a narrow slice of the funnel
• Be part of a lean, fast‑growing D2C team building a home appliance brand on Amazon and Flipkart
• Real learning curve — exposure to marketplace marketing, performance ads, and brand building all in one role
• Flat, close‑knit team structure where your ideas are heard and acted on quickly