Digital Marketing Executive

Nihilent Ltd.; Pune District; On-site; INR 350,000 - 550,000; Full time

Job summary

Nihilent Ltd. in Pune is seeking a creative Digital Marketing Executive to drive social media, content creation and growth marketing with a keen interest in AI tools.

You will collaborate with the team to develop innovative campaigns, analyse trends, and deliver engaging digital experiences that strengthen the brand. A proactive learner who thrives in a fast-paced environment will fit well.

Qualifications

• Strong written and verbal communication skills.
• Creative mindset with interest in digital marketing, social media and content creation.
• Familiarity with social media platforms and current digital marketing trends.
• Interest in exploring AI tools and applications in marketing.
• Strong research, analytical and problem-solving abilities.
• Proactive attitude, eagerness to learn and ability to execute tasks efficiently.
• Able to work in a fast-paced environment and adapt to evolving trends.

Responsibilities

• Support digital marketing campaigns across social media, performance marketing and branding.
• Explore and apply AI-powered tools for content creation, research and optimization.
• Monitor trends, formats, AI advances and new platforms.
• Contribute creative campaign ideas, reels and digital-first branding.
• Research influencers and channels to identify growth opportunities.
• Assist in creating engaging digital content aligned with brand goals.
• Collaborate to brainstorm ideas and implement effective marketing strategies.
• Continuously explore new tools to improve campaign performance.

Skills

Communication

Creativity

Social Media

AI Tools

Research

Proactivity

Adaptability

Job description

Job Description: Digital Marketing Executive

Location: Pune

Job Summary

We are looking for a creative, proactive, and digitally savvy Digital Marketing Executive with a strong interest in digital marketing, AI tools, social media, content creation, and growth marketing. The ideal candidate should be enthusiastic about exploring emerging technologies, identifying digital trends, and developing innovative marketing ideas to strengthen brand presence and engagement.

Key Responsibilities

• Support digital marketing campaigns across social media, performance marketing, and brand-building initiatives.
• Explore and leverage AI-powered tools for content creation, market research, creative development, marketing automation, and campaign optimization.
• Monitor the latest social media trends, viral content formats, AI advancements, and emerging digital platforms.
• Contribute to innovative campaign ideas, engaging content concepts, reels, and digital-first brand experiences.
• Research influencers, content creators, digital communities, competitors, and emerging marketing channels to identify potential growth opportunities.
• Assist in creating engaging digital content that aligns with brand objectives and target audiences.
• Collaborate with the team to brainstorm creative ideas and implement effective digital marketing strategies.
• Continuously explore new tools, technologies, and marketing approaches to improve campaign performance and audience engagement.

Required Skills and Qualifications

• Strong written and verbal communication skills.
• A creative mindset with an interest in digital marketing, social media, and content creation.
• Familiarity with social media platforms and current digital marketing trends.
• Interest in exploring AI tools and their applications in marketing.
• Strong research, analytical, and problem-solving skills.
• Proactive attitude, willingness to learn, and ability to execute tasks efficiently.
• Ability to work in a fast-paced environment and adapt to evolving trends and technologies.

Preferred Candidate Profile

• A strong interest in Digital Marketing, Artificial Intelligence (AI), Social Media, Content Marketing, and Growth Marketing.
• Candidates with personal projects, internships, or practical exposure to social media management, content creation, or AI tools will be preferred.