Digital Marketing Executive

Techmatrix Ai; Coimbatore District; On-site; INR 250,000 - 420,000; Full time

Benefits offered by this job

Opportunity to work with a growing AI.

Hands-on experience in Digital Mark.A

Exposure to AI-powered products and AI

Creative and collaborative work env.

Mentorship and professional developm.

Career growth opportunities based on性能

Job summary

Techmatrix Ai in Coimbatore, Tamil Nadu, is seeking a digital marketing professional to manage social media, develop monthly content calendars, and craft engaging marketing copy. You will plan reels, optimize content for SEO, and run Meta Ads campaigns.

The role requires 6 months to 3 years in digital marketing, with certification, strong writing and communication skills, and familiarity with Canva and basic video editing. You'll collaborate across teams to drive growth.

Qualifications

• Digital marketing certification required.
• 6 months to 3 years of experience in digital marketing.
• Good knowledge of social media marketing, SEO, Meta Ads, and content marketing.
• Strong content writing and communication skills.
• Ability to create content ideas, scripts, and content calendars.
• Basic knowledge of Canva and video editing tools.

Responsibilities

• Manage and maintain the company's social media platforms, including Instagram, LinkedIn, Facebook, and other relevant channels.
• Develop and maintain a monthly content calendar aligned with marketing goals.
• Generate creative content ideas, campaign concepts, and marketing strategies.
• Create engaging social media content, captions, scripts, and marketing copy.
• Plan and coordinate reels, videos, and other visual content for social media.
• Implement SEO strategies, including keyword research, on-page optimization, and content optimization.
• Create, manage, and optimize Meta Ads campaigns to improve reach, engagement, and lead generation.
• Monitor digital marketing campaigns and analyze performance metrics.
• Conduct competitor research and market analysis to identify trends and new opportunities.
• Track social media and campaign performance and prepare basic performance reports.
• Collaborate with the design, sales, and business development teams for marketing campaigns.
• Stay updated with the latest digital marketing trends, social media algorithms, SEO updates, and AI marketing tools.
• Support brand awareness, lead generation, and online growth initiatives.

Skills

Social Media Marketing

SEO

Content Marketing

Content writing

Communication

Content calendar creation

Education

Digital Marketing certification

Tools

Canva

Video editing software

Job description

Role & responsibilities :

• Manage and maintain the company's social media platforms, including Instagram, LinkedIn,Facebook, and other relevant channels.
• Develop and maintain a monthly content calendar aligned with marketing goals.
• Generate creative content ideas, campaign concepts, and marketing strategies.
• Create engaging social media content, captions, scripts, and marketing copy.
• Plan and coordinate reels, videos, and other visual content for social media.
• Implement SEO strategies, including keyword research, on-page optimization, and content optimization.
• Create, manage, and optimize Meta Ads campaigns to improve reach, engagement, and lead generation.
• Monitor digital marketing campaigns and analyze performance metrics.
• Conduct competitor research and market analysis to identify trends and new opportunities.
• Track social media and campaign performance and prepare basic performance reports.
• Collaborate with the design, sales, and business development teams for marketing campaigns.
• Stay updated with the latest digital marketing trends, social media algorithms, SEO updates, and AI marketing tools.
• Support brand awareness, lead generation, and online growth initiatives.

Preferred candidate profile:

• Candidates who have completed a Digital Marketing course/certification are required.
• 6 months to 3 year of experience in Digital Marketing or a related role.
• Good knowledge of Social Media Marketing, SEO, Meta Ads, and Content Marketing.
• Strong content writing and communication skills.
• Ability to create content ideas, scripts, and content calendars.
• Basic knowledge of Canva and video editing tools is an added advantage.
• Candidates should be creative, proactive, and willing to learn.

Perks and benefits :

• Opportunity to work with a growing AI and technology company.
• Hands-on experience in Digital Marketing, SEO, Social Media Marketing, and Meta Ads.
• Opportunity to work on real-world marketing campaigns and projects.
• Exposure to AI-powered products and technology solutions.
• Creative and collaborative work environment.
• Opportunity to develop skills in content creation, branding, and lead generation.
• Mentorship and professional development opportunities.
• Opportunity to experiment with new digital marketing tools and AI tools.
• Career growth opportunities based on performance.
• A platform to showcase your creativity, ideas, and digital marketing skills.