Digital Marketing & Social Media Executive

OnPoint Nexus Pvt Ltd; Kolhapur District; On-site; INR 300,000 - 420,000; Full time

Job summary

OnPoint Nexus Pvt Ltd in Kolhapur is seeking a budding Digital Content Specialist to manage the brand’s social presence across major platforms. You will plan content calendars, develop posts, and coordinate formats like videos and carousels while tracking engagement metrics.

The ideal candidate is a recent BBA/MBA with strong communication and a willingness to learn. Freshers are welcome; internship or portfolio work is a plus. This is an on-site role at Kolhapur HQ with an AI-driven workflow.

Qualifications

• BBA or MBA preferred.
• 0–1 year of experience; freshers can apply.
• Good verbal and written communication.
• Smart, presentable and proactive.
• Willingness to learn and improve.
• Ability to think independently.
• Comfortable using or learning AI tools for efficiency.

Responsibilities

• Manage the company’s presence across LinkedIn, Instagram, Facebook, YouTube, and other platforms.
• Plan content calendars based on goals and audience.
• Research industry topics, trends, competitors, and content opportunities.
• Develop and coordinate posts, carousels, videos, reels, articles, and other formats.
• Monitor reach, engagement, and content performance.
• Maintain consistent brand voice across platforms.
• Use AI tools for research, ideation, analysis, and optimization.

Skills

Content planning

Brand management

AI tools usage

Independent thinking

Education

BBA/MBA

Tools

Canva

Figma

CapCut

Job description

Build the company's digital presence, plan relevant content, manage social platforms, and improve brand visibility.

What you'll do

• Manage the company's presence across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
• Plan content calendars based on business goals, audience interests, and platform requirements.
• Research industry topics, trends, competitors, and content opportunities.
• Develop and coordinate posts, carousels, videos, reels, articles, and other formats.
• Monitor reach, engagement, audience growth, and content performance.
• Maintain consistency in the company's communication and brand presence.
• Use AI tools for research, content ideas, analysis, optimisation, and improving work efficiency.

What we look for

• BBA or MBA (preferred).
• 0–1 year of experience; freshers can apply.
• Good verbal and written communication.
• Smart, presentable, and comfortable taking initiative.
• Strong willingness to learn and improve.
• Ability to think independently rather than simply follow instructions.
• Comfortable using or learning AI tools to make work more efficient and effective.

Nice to have

• Personal or portfolio work on Instagram, LinkedIn, or YouTube.
• Basic experience with Canva, Figma, CapCut, or similar creative tools.
• Prior internship in a digital marketing agency or in-house content team.

What we offer

• Own the brand's voice across every platform from day one.
• Direct visibility of your work — 130+ platforms shipped, real case studies to promote.
• AI-first workflow — the whole team uses modern AI tools daily.
• Kolhapur HQ, tight-knit engineering-led team.