Digital Marketing Executive

Rupa Publications India; New Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Rupa Publications India is seeking a Digital Marketing Executive to drive online visibility and book sales from New Delhi-based operations. The role covers planning and executing social media campaigns, creating SEO-friendly web content, and coordinating digital promotions for new and existing titles.

You will collaborate with editorial, sales and design teams to ensure consistent brand messaging, monitor campaign performance, analyze analytics, and deliver regular performance reports with

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Media, or related field or equivalent practical experience.
• Experience planning and executing online campaigns aligned with brand and sales goals.
• Strong written and verbal communication; cross-functional collaboration with editorial, sales and design.
• Experience with social media marketing, content planning, community management and platform best practices.
• Proficiency in web analytics to track performance and optimize campaigns.

Responsibilities

• Plan and run social media campaigns to increase brand visibility and book sales.
• Create and optimize web content with SEO-friendly, reader-centric approaches.
• Coordinate digital promotions for new and existing titles with cross-functional teams.
• Monitor campaign performance and prepare regular analytics reports with actionable insights.
• Collaborate with editorial, sales and design teams to maintain consistent brand messaging across platforms.

Skills

Digital marketing

Communication

Social media

Content writing

Web analytics

SEO

Branding

Education

Bachelor's degree

Tools

Canva

CMS

Email marketing

Job description

Company Description Rupa Publications India is a leading and fast-growing Indian trade publisher, established in 1936. The company has published a wide range of acclaimed authors, including Chetan Bhagat, Ruskin Bond, Gulzar, Sunil Gavaskar, Shinie Antony, and many others. With a strong presence in the Indian publishing landscape, Rupa offers a dynamic environment for professionals interested in books, literature, and content. The publisher maintains a backlist of around 2,000 titles and continues to expand its catalog rapidly, creating ongoing opportunities to work on diverse and high-impact projects.

Role Description The Digital Marketing Executive will manage and execute digital marketing initiatives to increase brand visibility and book sales across online channels. This full-time, on-site role is based in New Delhi and involves planning and running social media campaigns, creating and optimizing web content, and coordinating digital promotions for new and existing titles. The role includes monitoring campaign performance, analyzing web and social media analytics, and preparing regular reports with actionable insights. The Digital Marketing Executive will collaborate closely with editorial, sales, and design teams to ensure cohesive digital strategies, support author promotions, and maintain consistent brand messaging across platforms.

Qualifications

• Strong marketing and digital marketing skills, with the ability to plan and execute online campaigns aligned with brand and sales goals.
• Effective communication skills for crafting clear, engaging messages and collaborating with cross-functional teams and external partners.
• Experience in social media marketing, including content planning, community management, and platform-specific best practices.
• Proficiency in web content writing, with a focus on SEO-friendly, reader-centric content for websites, blogs, and landing pages.
• Ability to use web analytics tools to track performance, interpret data, and optimize campaigns based on measurable outcomes.
• Bachelor's degree in Marketing, Communications, Business, Media, or a related field, or equivalent practical experience.
• Familiarity with the publishing or media industry, and an interest in books and reading, is highly beneficial.
• Comfort with basic design and content tools (e.g., Canva, email marketing platforms, CMS) and the ability to learn new digital tools quickly.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines in a fast-paced environment.

Required Experience - 4-5 years

Job Types: Full-time, Permanent