Digital Marketing Executive

Wellness Forever Medicare Limited; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Wellness Forever Medicare Limited is seeking an experienced digital marketing professional to drive CRM and retention campaigns across multiple channels from Mumbai. You will craft content for SMS/WhatsApp/push notifications, build customer segments, and coordinate with growth, content and design teams to achieve business goals.

You will analyze campaign performance in Excel, run A/B tests, and keep up with Google Ads and GA4 insights while supporting SEO initiatives to boost organic performance.

Qualifications

• 13 years of experience in digital marketing, preferably in e-commerce, D2C, retail, or pharmacy/wellness
• Comfortable working with data building reports and drawing basic performance insights using excel and other AI based tools.
• Hands-on experience with Excel (pivot tables, VLOOKUP/formulas) for reporting and data analysis
• Exposure to CRM/CDP platforms (MoEngage, WebEngage, CleverTap, or similar) is a strong plus
• Basic knowledge of Google Ads, Google Analytics (GA4), and basic SEO practices
• Content and Content Calendars creation skills using AI Tools

Responsibilities

• Execute CRM and retention campaigns (push notifications, WhatsApp, email) using CRM/CDP platforms such as MoEngage, Gupshup and other Messaging Platforms.
• Create and write content for SMS, WhatsApp, push notifications, and other communications as needed.
• Prepare and maintain campaign performance reports using Excel and data analysis to track key metrics and inform decision-making.
• Build and manage customer segments/cohorts for targeted retention and coupon campaigns
• Collaborate with app growth, content, and design teams to align campaigns with business goals
• Support A/B testing and optimization initiatives across CRM and paid channels
• Assist in planning and executing SEO initiatives, including on-page optimization, content briefs, and tracking organic performance
• Support paid media campaigns on Google Ads
• Stay current with digital marketing trends, platform updates, and competitor activity

Skills

CRM/CDP platforms

MoEngage

WebEngage

CleverTap

Google Ads

Google Analytics GA4

SEO basics

AI content tools

Excel (pivot / VLOOKUP)

Content creation

Data analysis

Campaign optimization

Tools

MoEngage

WebEngage

CleverTap

Google Ads

GA4

Excel

Job description

Responsibilities

• Execute CRM and retention campaigns (push notifications, WhatsApp, email) using CRM/CDP platforms such as MoEngage, Gupshup and other Messaging Platforms.
• Create and write content for SMS, WhatsApp, push notifications, and other communications as needed.
• Prepare and maintain campaign performance reports using Excel and data analysis to track key metrics and inform decision-making.
• Build and manage customer segments/cohorts for targeted retention and coupon campaigns
• Collaborate with app growth, content, and design teams to align campaigns with business goals
• Support A/B testing and optimization initiatives across CRM and paid channels
• Assist in planning and executing SEO initiatives, including on-page optimization, content briefs, and tracking organic performance
• Support paid media campaigns on Google Ads
• Stay current with digital marketing trends, platform updates, and competitor activity

Requirements

• 13 years of experience in digital marketing, preferably in e-commerce, D2C, retail, or pharmacy/wellness
• Comfortable working with data building reports and drawing basic performance insights using excel and other AI based tools.
• Hands-on experience with Excel (pivot tables, VLOOKUP/formulas) for reporting and data analysis
• Exposure to CRM/CDP platforms (MoEngage, WebEngage, CleverTap, or similar) is a strong plus
• Basic knowledge of Google Ads, Google Analytics (GA4), and basic SEO practices
• Content and Content Calendars creation skills using AI Tools