Digital Marketing Executive

CLIRNET; Kolkata District; On-site; INR 300,000 - 420,000; Full time

Job summary

CLIRNET in Kolkata is seeking a digital campaigns specialist to ideate and execute engagement campaigns, aiming to meet target numbers. You will design graphics for WhatsApp, SMS, and emails and manage the monthly campaign calendar.

The role requires omnichannel marketing experience, especially in email, SMS and WhatsApp, with a focus on data analysis, accuracy, and teamwork. Basic Excel skills are essential, and B2B marketing experience is advantageous.

Qualifications

• Omnichannel marketing experience is compulsory, especially for email marketing, SMS and WhatsApp marketing.
• Strong content creation skills for SMS, Email, WhatsApp and social media.
• Ability to analyze data and ensure error-free output; team-oriented.

Responsibilities

• Ideate and Execute campaigns for Digital Engagement to achieve target numbers.
• Keep up to date with latest advances in healthcare industry; campaign level reporting.
• Create graphics for WhatsApp, SMS and Emails using various software; maintain calendar.
• A/B test campaigns before main campaign; meet organizational targets.

Skills

Content creation

Social media marketing

Data analysis

Excel basics

Team player

Education

Omnichannel marketing experience

Tools

Email marketing tools

WhatsApp marketing tools

Marketing analytics

Job description

• Ideate and Execute campaigns for Digital Engagement to achieve the target numbers
• Keep up to date with the latest advances and news in the healthcare industry Campaign level reporting Making graphics for WhatsApp, SMS and Emails using various Software.
• Maintaining and updating the monthly Campaign Calendar/Planner.
• A/B testing of campaigns before shooting the main campaign
• Meeting Target set by the organization

Essential Skill Set:

• Well verse in making content for SMS, Emailer, WhatsApp & Social media
• Digital Marketing experience in B2B environment is preferable Ability to analyze data Error-free working style Team Player
• Basic excel knowledge is a must

Education Qualification & Experience:

• Omnichannel marketing experience is compulsory, especially for email marketing, SMS and WhatsApp marketing would be an add-on. Please averse from selecting those candidates who have done work only on SEO or Ads settings.