Digital Marketing Executive

Grass Roots India ( GRG India); Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Grass Roots India (GRG India) is seeking a B2B Marketing Specialist in Mumbai to lead and optimize Google Ads campaigns, enhance multi-channel acquisition strategies, and leverage data insights for improved customer targeting. With a minimum of 2 years' experience in B2B marketing and strong expertise in Google Ads and analytics, you will have ownership over key marketing initiatives. The role offers growth potential in a dynamic SaaS environment, with a focus on driving measurable success and contributing to revenue generation.

Qualifications

• Minimum 2 years of experience in B2B marketing, preferably in the SaaS domain.
• Deep hands-on expertise in Google Ads, Google Analytics, and LinkedIn Ads is mandatory.

Responsibilities

• Develop, implement, and optimize high-performing Google Ads campaigns to drive B2B lead generation.
• Drive leads via outbound campaigns including email, LinkedIn, and other B2B platforms.
• Identify technical hacks to improve visitor-to-lead conversion rates on landing pages.
• Gather actionable insights to refine targeting and reduce Customer Acquisition Cost.

Skills

B2B marketing

Google Ads (AdWords)

Google Analytics

LinkedIn Ads

Data analysis

Creative communication

Job description

Sewri West, Mumbai Reports to Head of Sales

About GRG India

GRG India is a SaaS company providing products in incentive and reward management. Our flagship product — My Incentives — helps companies engage and incentivize their sales teams, customers, and channel partners. Our clients include some of India's top brands across BFSI, FMCG, Construction, IT, Agro Chemicals, and Automotive industries.

My Incentives is a B2B, no-code enterprise SaaS product. We automate the end-to-end sales and channel incentive process, typically for large companies with 2,000+ member strong frontline and channel sales teams.

Specifically, we keep our clients' brands and sales top of mind via:

• Automating the admin hassle of executing and calculating sales incentives — our sophisticated, real‑time engine ingests and transforms data and calculates incentives in real time
• Gamifying and motivating frontline and channel sales teams
• Providing visibility to regional sales leadership
• Driving zero leakages and zero fraud in incentive payouts

What Makes This Role Great

• Work in a rapidly evolving industry where scalable tech products have a huge impact
• Have complete ownership of marketing activities and grow your team over time
• Potential for the role to evolve into a senior role

What You'll Do

• 1 Paid Search & Performance: Develop, implement, and optimize high‑performing Google Ads campaigns (Search, Display, Retargeting) to drive B2B lead generation
• 2 Multi-Channel Acquisition: In addition to Google Ads, drive leads via outbound campaigns including email, LinkedIn, and other B2B platforms
• 3 Conversion Rate Optimization (CRO): Identify technical hacks and integrations to improve visitor-to-lead conversion rates on landing pages
• 4 Data-Driven Execution: Gather and derive actionable insights from Google Analytics and Pipedrive to refine targeting and reduce Customer Acquisition Cost (CAC)

Measures of Success

• Website Traffic Growth
• Visitor-to-Lead Conversion Rate
• Sales-Qualified Leads Generated
• New Customers Generated
• Revenue Generated

Experience

• Minimum 2 years of experience in B2B marketing, preferably in the SaaS domain
• Deep hands‑on expertise in Google Ads (AdWords), Google Analytics, and LinkedIn Ads is mandatory

Skills & Qualities

• Analytical mindset — strong bias for using data and tools to make decisions
• Great communication skills and a creative mindset to balance technical performance with compelling brand messaging
• Ability to coordinate with internal and external stakeholders and report into the Head of Sales