Digital Marketing Executive

FINVASIA; Mohali; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Finvasia, a diversified multinational, seeks a Marketing Executive (Mid-Level) in Mohali to lead planning, execution, and optimization of integrated marketing initiatives. The role focuses on digital and performance marketing, campaign management, brand development, and customer acquisition.

The candidate will collaborate with Product, Sales, and Design to ensure consistent messaging, plan budgets, measure ROI, and support product launches.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Communications, or related field.
• 5–7 years of marketing experience with a strong digital focus.
• Proven experience in multi-channel marketing campaigns.
• Strong understanding of digital channels: SEO, SEM, PPC, social, email, content, automation.
• Experience with analytics platforms (GA, Google Ads, Meta).
• Excellent analytical, project management, and communication skills.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Plan, manage, and optimize multi-channel campaigns across digital and offline channels.
• Drive customer acquisition, lead generation, and brand awareness through data-driven initiatives.
• Monitor campaign performance and optimize ROI using analytics.
• Support product launches with go-to-market campaigns and engagement programs.
• Collaborate with Product, Sales, BD, Compliance, and Design for consistent messaging.

Skills

Digital Marketing

Campaign Management

Analytics

SEO/SEM

Budget Management

Cross-Functional

Education

Bachelor’s degree in Marketing/related

Tools

Google Analytics

Google Ads

Meta Ads Manager

CRM/Marketing Automation

Job description

Job Description – Marketing Executive (Mid-Level)

Position: Marketing Executive (Mid-Level)

Department: Marketing

Experience: 5-7 Years

Role Overview

We are seeking an experienced and results-driven Marketing Executive to lead the planning,

execution, and optimization of integrated marketing initiatives. The ideal candidate will have a

strong background in digital and performance marketing, campaign management, brand

development, and customer acquisition. This role requires close collaboration with cross-functional

teams to drive business growth, strengthen brand positioning, and support product marketing

initiatives.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives and growth targets.
• Plan, manage, and optimize multi-channel marketing campaigns across digital, social media, email, search, display, and offline channels.
• Drive customer acquisition, lead generation, and brand awareness through data-driven marketing initiatives.
• Monitor campaign performance using analytics tools, identify optimization opportunities, and maximize marketing ROI.
• Support product launches by developing go-to-market strategies, promotional campaigns, and customer engagement programs.
• Work closely with Product, Sales, Business Development, Compliance, and Design teams to ensure consistent messaging and successful campaign execution.
• Coordinate with external marketing agencies, media partners, and vendors to deliver high-quality marketing initiatives.
• Conduct market research, competitor analysis, and customer behavior analysis to identify emerging trends and business opportunities.
• Manage marketing budgets efficiently and ensure campaigns are delivered within timelines and objectives.
• Develop and maintain marketing dashboards and reports, providing actionable insights to senior management.
• Ensure brand consistency across all customer touchpoints and marketing communications.
• Stay updated with the latest digital marketing trends, technologies, and industry best practices.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5–7 years of experience in marketing, with a strong focus on digital and performance marketing.
• Demonstrated experience in developing and executing successful multi-channel marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, SEM, PPC, social media advertising, email marketing, content marketing, and marketing automation.
• Experience with marketing analytics platforms such as Google Analytics, Google Ads, Meta Ads Manager, and CRM/marketing automation tools.
• Excellent analytical skills with the ability to interpret campaign performance data and
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.
• Strong stakeholder management and cross-functional collaboration abilities.

About Finvasia

Finvasia is a multi-disciplinary, multinational organisation operating across financial services,

technology, real estate, and healthcare. Over the past 13+ years, Finvasia has built and

managed global platforms serving millions of clients across 180+ countries.With a portfolio of

AAAfx, Gini Health, bodyLoop, StackFlow, and more, Finvasia offers a collaborative and

diverse work environment with global exposure and opportunities to work across

cutting-edge technologies.

Finvasia is an equal opportunity employer, committed to diversity, inclusion, and a