Marketing Executive

Zapploans; Sector 10; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

PF and ESIC benefits

Job summary

Zapploans, a fast-growing FinTech/NBFC company, is seeking a Performance Marketing & Affiliate Marketing professional to drive lead generation and customer acquisition. You will manage paid campaigns, optimize CPL/CPA/ROAS, onboard affiliate partners, and track performance across channels.

The role requires hands-on experience in lead generation and conversion optimization, with a strong focus on analytics and partner management to deliver quality leads and scalable growth.

Qualifications

• 2-5 years of experience in Performance Marketing and Affiliate Marketing.
• Hands-on experience in lead generation, paid campaigns, affiliate management, and conversion optimization.
• Strong understanding of CPL, CPA, ROI, ROAS, and campaign tracking.
• Candidates with experience in FinTech, NBFC, lending, or financial services will be preferred.
• Strong analytical, communication, negotiation, and partner-management skills.
• Result-oriented with a strong focus on lead quality and customer acquisition.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns for lead generation and customer acquisition.
• Manage paid digital campaigns and monitor CPL, CPA, conversion rate, ROI, and ROAS.
• Identify, onboard, and manage affiliate partners and publishers.
• Track affiliate performance, lead quality, conversions, and payouts.
• Identify new digital acquisition channels and opportunities for growth.
• Analyze campaign data and optimize creatives, audiences, landing pages, and overall campaign performance.
• Manage campaign tracking, attribution, and CRM-based lead tracking.
• Prepare performance reports and coordinate with internal teams to improve lead quality and conversions.

Skills

Performance Marketing

Affiliate Marketing

Lead Generation

Campaign Tracking

Digital Marketing

Job description

Role & responsibilities

• Plan, execute, and optimize performance marketing campaigns for lead generation and customer acquisition.
• Manage paid digital campaigns and monitor CPL, CPA, conversion rate, ROI, and ROAS.
• Identify, onboard, and manage affiliate partners and publishers.
• Track affiliate performance, lead quality, conversions, and payouts.
• Identify new digital acquisition channels and opportunities for growth.
• Analyze campaign data and optimize creatives, audiences, landing pages, and overall campaign performance.
• Manage campaign tracking, attribution, and CRM-based lead tracking.
• Prepare performance reports and coordinate with internal teams to improve lead quality and conversions.

Preferred candidate profile

• 2-5 years of experience in Performance Marketing and Affiliate Marketing.
• Hands-on experience in lead generation, paid campaigns, affiliate management, and conversion optimization.
• Strong understanding of CPL, CPA, ROI, ROAS, and campaign tracking.
• Candidates with experience in FinTech, NBFC, lending, or financial services will be preferred.
• Strong analytical, communication, negotiation, and partner-management skills.
• Result-oriented with a strong focus on lead quality and customer acquisition.

Why Join Us?

• Be part of a fast-growing FinTech/NBFC company with strong opportunities for career growth.
• Work on real-time performance and affiliate marketing campaigns and make a direct impact on business growth.
• Get hands-on exposure to multiple digital acquisition channels, strategies, and marketing technologies.
• Attractive salary.
• PF and ESIC benefits as applicable.
• Healthy, supportive, and professional work environment.
• Opportunities for learning, skill development, and career progression.
• Work with a dynamic team where performance, ideas, and initiative are valued.