Senior Digital Marketing Executive / Digital Marketing Executive

Qualityze Inc.; Bengaluru; On-site; INR 300,000 - 550,000; Full time

Benefits offered by this job

Onsite work

Standard benefits

Job summary

Qualityze Inc. seeks a Digital Marketing Executive to plan and execute campaigns across social media, email marketing and SEO. You will manage website content, refine social media strategy, and drive customer engagement in Bengaluru.

You will analyze performance with tools like Google Analytics, prepare KPI and ROI reports, coordinate with writers and designers, and optimize campaigns based on data. Proficiency with Pardot, Salesforce and common automation tools is a plus.

Qualifications

• Experience in planning and executing digital marketing campaigns across multiple channels.
• Proficient in measuring and reporting KPIs, ROI and trends using analytics tools.
• Strong coordination with content, design and development teams.

Responsibilities

• Develop and execute digital marketing campaigns across platforms such as social media, email and SEO.
• Manage online presence including website content updates and social media strategy.
• Analyze campaign performance with Google Analytics and prepare KPI/ROI reports.
• Stay updated on digital marketing trends and apply them to optimize campaigns.
• Handle lead generation, conversions and customer engagement strategies.

Skills

Digital marketing campaigns

Google Analytics

Pardot & Salesforce

A/B testing

HTML familiarity

SEO/SEM

Social media management

Email marketing

Tools

Pardot

Constant Contact

Mailchimp

HubSpot

SEMrush

SocialHP

Optimizely

Job description

Digital Marketing Executive Responsibilities:

• Develop and execute digital marketing campaigns across various platforms, including social media, email marketing and SEO
• Manage the company's online presence, including website content updates, social media strategy, and customer engagement.
• Analyze campaign performance using tools like Google Analytics, preparing reports to track KPIs, ROI, and marketing trends.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and apply them to optimize ongoing campaigns
• Handle online customer acquisition, lead generation, and conversion optimization strategies.
• Coordinate and manage with writers, designers and developers with content creation, design, or paid campaigns.
• Recommend strategies for optimizing digital performance based on analytics data
• Responsible for achieving specific campaign goals, including engagement metrics, conversions, and lead generation
• Accountable for maintaining the accuracy and hygiene of marketing databases in Pardot and Salesforce.
• Manage and execute email marketing campaigns using Salesforce Pardot, including automation workflows, lead nurturing, segmentation, and A/B testing.
• Proficient in campaign management across various digital platforms, including Social Media, SEO, Emails, etc.,

Technical Tools:

• Email marketing software (Pardot, Constant Contact, Mailchimp, HubSpot, etc.)
• SEO tools like SocialHP, SEMrush, etc
• Familiarity with A/B testing tools (e.g., Optimizely) and marketing automation platforms
• Understanding of basic HTML to make adjustments when necessary in digital content
• Strong understanding of digital channels: SEO, SEM, LinkedIn Ads, and content syndication.

Work Mode: Onsite (WFO)

Place: Bengaluru

Perks & Benifits: As per Standard