Digital Marketing Executive

Smart Work Consultants; Madurai District; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Opportunity for growth

Exposure to AI tools

Learning and development

Dynamic work environment

Job summary

Smart Work Consultants is seeking a Digital Marketing Executive to strengthen our online presence and generate qualified leads for our IT services across digital channels. The role requires hands-on experience in SEO, Google Ads, social media, content marketing, lead generation, and website analytics.

You will develop and execute marketing strategies, manage campaigns, create engaging content, conduct keyword research, monitor performance, and collaborate with sales and technical teams to drive

Qualifications

• SEO & SEM proficiency required.
• Experience with Google Ads and PPC campaigns.
• Strong content marketing and copywriting skills.
• Experience with analytics and reporting.

Responsibilities

• Develop and execute digital marketing strategies for IT services and solutions.
• Plan and manage SEO, SEM, Google Ads, and social media campaigns.
• Generate B2B leads through digital channels.
• Manage LinkedIn, Google, Instagram, Facebook, and other relevant platforms.
• Create engaging content for websites, blogs, social media, and email campaigns.
• Conduct keyword research and improve website search rankings.
• Monitor website traffic, campaign performance, leads, and conversions.
• Use Google Analytics / Search Console to track and analyze performance.
• Manage email marketing and lead nurturing campaigns.
• Research competitors, market trends, and target customer segments.
• Coordinate with sales and technical teams for lead generation campaigns.
• Prepare regular digital marketing reports and performance analysis.

Skills

SEO

SEM

Google Ads

Social Media Marketing

Content Marketing

Copywriting

Email Marketing

Google Analytics

Search Console

Keyword Research

Website Optimization

Canva

Marketing Analytics

CRM / Marketing Automation

Tools

Google Analytics

Search Console

Canva

Job description

Madurai South, India | Posted on 12/08/2026

We are looking for a creative and result-oriented Digital Marketing Executive to strengthen our online presence, generate qualified leads, and promote our IT services across digital channels.

The ideal candidate should have hands-on experience in SEO, Google Ads, social media, content marketing, lead generation, and website analytics

• Develop and execute digital marketing strategies for IT services and solutions
  
• Plan and manage SEO, SEM, Google Ads, and social media campaigns
  
• Generate B2B leads through digital channels
  
• Manage LinkedIn, Google, Instagram, Facebook, and other relevant platforms
  
• Create engaging content for websites, blogs, social media, and email campaigns
  
• Conduct keyword research and improve website search rankings
  
• Monitor website traffic, campaign performance, leads, and conversions
  
• Use Google Analytics / Search Console to track and analyze performance
  
• Manage email marketing and lead nurturing campaigns
  
• Research competitors, market trends, and target customer segments
  
• Coordinate with sales and technical teams for lead generation campaigns
  
• Prepare regular digital marketing reports and performance analysis
  

Requirements

• SEO & SEM
• Google Ads / PPC
• Social Media Marketing
• Content Marketing & Copywriting
• Email Marketing
• Google Analytics & Search Console
• Keyword Research & Website Optimization
• Canva / Basic Graphic Design
• Marketing Analytics & Reporting
• CRM / Marketing Automation – Preferred

? Experience Preferred

Digital Marketing Executive, Digital Marketing Specialist, IT Digital Marketing, B2B Digital Marketing, Technology Marketing, SEO Executive, SEM, Google Ads, PPC, Social Media Marketing, LinkedIn Marketing, Lead Generation, B2B Lead Generation, Content Marketing, Email Marketing, Google Analytics, Search Console, Keyword Research, Website Marketing, IT Services Marketing, Technology Marketing, SaaS Marketing, Performance Marketing, Online Marketing

• Opportunity to work with innovative IT products and services
• Exposure to B2B technology marketing and international markets
• Hands-on experience with modern digital marketing tools and AI
• Learning and professional development opportunities
• Dynamic and growth-oriented work environment

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