Digital Marketing Executive

Cynosure Corporate Solutions; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

Cynosure Corporate Solutions is seeking a Digital Marketing Executive to plan, execute, and optimize campaigns with hands-on Google Ads and Meta Ads expertise. You will drive quality leads and enhance online brand visibility while collaborating with design and content teams to meet ROI targets.

The role requires strong analytical skills, trend awareness, and the ability to optimize across Search, Display, and social campaigns. Chennai-based opportunity with on-site work expectations.

Qualifications

• Hands-on experience with Google Ads.
• Hands-on experience with Meta Ads (Facebook & Instagram).
• Strong understanding of campaign optimization and performance marketing.
• Experience with Google Analytics (GA4) and Google Tag Manager is preferred.
• Knowledge of SEO and basic content marketing.
• Strong analytical and reporting skills.
• Excellent communication and problem-solving abilities.

Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, and YouTube).
• Develop and optimize Meta Ads campaigns across Facebook and Instagram.
• Monitor campaign performance and optimize for ROI, CPC, CPA, CTR, and conversions.
• Conduct keyword research and competitor analysis.
• Create compelling ad copies and coordinate creative requirements with the design team.
• Track campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
• Generate weekly and monthly campaign performance reports.
• Manage lead generation campaigns and improve conversion rates.
• Stay updated with the latest digital marketing trends and platform updates.
• Collaborate with internal teams to support marketing objectives.

Skills

Campaign optimization

Analytics & reporting

Communication

Problem-solving

SEO basics

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Job description

Job Summary

We are looking for a results-driven Digital Marketing Executive to join our team. The ideal candidate should have hands-on experience in planning, executing, and optimizing digital marketing campaigns with mandatory expertise in Google Ads and Meta Ads (Facebook & Instagram Ads). The candidate should be analytical, creative, and capable of driving quality leads and improving online brand visibility.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, and YouTube).
• Develop and optimize Meta Ads campaigns across Facebook and Instagram.
• Monitor campaign performance and optimize for ROI, CPC, CPA, CTR, and conversions.
• Conduct keyword research and competitor analysis.
• Create compelling ad copies and coordinate creative requirements with the design team.
• Track campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
• Generate weekly and monthly campaign performance reports.
• Manage lead generation campaigns and improve conversion rates.
• Stay updated with the latest digital marketing trends and platform updates.
• Collaborate with internal teams to support marketing objectives.

Mandatory Skills

• Hands-on experience with Google Ads.
• Hands-on experience with Meta Ads (Facebook & Instagram Ads).
• Strong understanding of campaign optimization and performance marketing.
• Experience with Google Analytics (GA4) and Google Tag Manager is preferred.
• Knowledge of SEO and basic content marketing.
• Strong analytical and reporting skills.
• Excellent communication and problem-solving abilities.