Executive - User Engagement

Keka Technologies Private Limited; Kolkata District; On-site; INR 350,000 - 550,000; Full time

Job summary

CLIRNET seeks a Digital and Omnichannel Marketing Specialist to engage doctors across digital channels and achieve targets within the allocated budget using CLIRNET offerings.

Key channels include Omni Channels (SMS, Emails, Whatsapp, RCS) and Social Media, with responsibilities spanning campaign ideation, execution, calendar maintenance, and AB testing.

Qualifications

• Omnichannel marketing experience is compulsory, especially for email marketing, SMS and whatsapp marketing would be an add on.
• Should have 3-5 years of experience.
• Basic Excel knowledge is a must.

Responsibilities

• Ideate and execute campaigns for digital engagement to achieve target numbers.
• Maintain and update the monthly Campaign Calendar/Planner.
• AB testing of campaigns before main campaigns.
• Engage doctors across digital channels to meet targets within allocated budget.

Skills

SMS Content

Email Marketing

WhatsApp Marketing

Social Media Marketing

Data Analysis

Team Player

Excel

Tools

Excel

Job description

At CLIRNET, we’re looking for a talented Digital and Omnichannel Marketing Specialist to join our Digital Healthcare team. You will be responsible for Engaging doctors across digital channels in order to achieve targets in accordance with the allocated budget using the offerings of CLIRNET.

Key Digital Engagement channels include Omni Channels (SMS, Emails, Whatsapp, RCS) and Social Media Channels

Key Responsibilities:

• Ideate and Execute campaigns for Digital Engagement to achieve the target numbers
• Keep up to date with the latest advances and news in the healthcare industry Campaign level reporting Making graphics for WhatsApp, SMS and Emails using various Software.
• Maintaining and updating the monthly Campaign Calendar/Planner.
• A/B testing of campaigns before shooting the main campaign
• Meeting Target set by the organization

Essential Skill Set:

• Well verse in making content for SMS, Emailer, WhatsApp & Social media
• Digital Marketing experience into B2B environment is preferable Ability to analyze data Error-free working style Team Player
• Basic excel knowledge must

Education Qualification & Experience:

• Omnichannel marketing experience is compulsory, especially for email marketing, SMS and whatsapp marketing would be an add on. Please averse from selecting those candidates who have done work only on SEO or Ads setting
• Should have 3-5 years of experience