Digital Marketing Executive

Cognitive Soft and Tech Pvt Ltd; Hyderabad; On-site; INR 300,000 - 540,000; Full time

Job summary

Cognitive Digital Marketing Company is seeking a motivated Digital Marketing Executive to drive campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms. The role focuses on SEO, content marketing, social media management, and lead generation to improve ROI.

Ideal candidates have 1–5 years of digital marketing experience, strong data skills, and familiarity with WordPress and analytics tools. Immediate joining is preferred.

Qualifications

• Graduate with knowledge of SEO, SEM, PPC, Google Ads and Meta Ads.
• 1–5 years of experience in digital marketing.
• Strong knowledge of Google Analytics 4 and Google Search Console.
• Excellent communication, analytical and problem-solving skills.
• Ability to manage multiple tasks and meet deadlines.

Responsibilities

• Plan and execute campaigns across Google, Meta, LinkedIn Ads and other platforms.
• Perform SEO activities including keyword research and on-page/off-page optimization.
• Manage social media platforms and content calendars.
• Create and manage content for blogs and ads.
• Generate quality leads through paid campaigns and organic channels.
• Handle basic website updates and landing page optimization using WordPress.
• Track traffic, rankings, leads, and conversions using GA4 and GSC.
• Analyze results and optimize ROI and CPL.
• Coordinate with design, content and sales teams.
• Develop and execute digital marketing strategies aligned with goals.
• Conduct market research to identify opportunities.

Skills

SEO

Google Ads

Meta Ads

Social Media Marketing

Content Marketing

Website Optimization

Lead Generation

GA4/Google Search Console

Analytics

Education

Any Graduate

Tools

WordPress

LinkedIn Ads

SEMrush

Ahrefs

CRM Tools

Job description

Job Summary

Cognitive Digital Marketing Company is looking for motivated and results-driven Digital Marketing Executives to join our team. Candidates should have knowledge of SEO, Google Ads, Meta Ads, social media marketing, content marketing, website optimization, and lead generation.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Perform SEO activities, including keyword research, on-page optimization, off-page SEO, and website performance improvement.
• Manage social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Create and manage content calendars, social media posts, blogs, and ad copies.
• Generate quality leads through paid campaigns, organic search, email marketing, and other digital channels.
• Manage basic website updates and landing-page optimization using WordPress or similar tools.
• Track website traffic, keyword rankings, leads, conversions, and campaign performance using GA4, Google Search Console, and advertising tools.
• Analyze campaign results and optimize performance to improve ROI and reduce cost per lead.
• Coordinate with design, content, and sales teams to execute marketing activities.
• Develop and execute digital marketing strategies aligned with business goals.
• Develop strategies for lead generation and customer acquisition.
• Conduct competitor and market research to identify new marketing opportunities

Required Skills

• 1-5 years of experience in digital marketing
• Strong understanding of SEO, SEM, PPC, Google Ads, and Meta Ads.
• Knowledge of social media marketing, content creation, and lead generation.
• Familiarity with Google Analytics 4 and Google Search Console.
• Good communication, analytical, and problem-solving skills.
• Ability to learn quickly, manage multiple tasks, and meet deadlines

Added Advantage

Knowledge of WordPress, LinkedIn Ads, SEO tools (SEMrush/Ahrefs), email marketing, CRM tools, and Google certifications.

Key Performance Indicators (KPIs)

• Quality lead generation
• Website traffic and organic growth
• SEO rankings and visibility
• Cost Per Lead (CPL)
• Conversion rate
• Paid campaign ROI / ROAS
• Social media engagement and growth
• Website and campaign conversions

Education Qualification

Any Graduate

What We Offer

• Competitive salary based on skills and experience.
• Learning opportunities and career growth.
• A collaborative, performance-driven work environment.

Looking for Immediate joiners