Digital Marketing Executive

Techgy Innovations; Hyderabad; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Techgy Innovations is seeking a digital marketing professional to plan, launch, and optimize paid media campaigns across major platforms, including Meta, Google, Pinterest, and LinkedIn.

You will design customer acquisition and retention strategies using audience segmentation, lifecycle marketing, and first-party data. Build full-funnel campaigns and present insights via dashboards for strategic decisions.

Qualifications

• Plan, launch, and optimize paid media campaigns across Meta, Google, Pinterest, and LinkedIn.
• Design customer acquisition and retention strategies using audience segmentation and lifecycle marketing.
• Build full-funnel marketing campaigns covering awareness to retention phases.

Responsibilities

• Analyze campaign performance using Google Analytics and platform reporting.
• Develop audience targeting strategies using first-party data and lookalike audiences.
• Lead testing across creatives, landing pages, audiences, and bidding strategies.
• Optimize budgets to maximize ROAS and CAC efficiency.
• Collaborate with creative, product, and sales teams to align initiatives.

Skills

Campaign management

A/B testing

Data-driven decisions

Cross-functional collaboration

Lifecycle marketing

Tools

Google Ads

Meta Ads Manager

Pinterest Ads

LinkedIn Ads

Google Analytics

HubSpot

MailerLite

ReachInbox

Instantly

Job description

Key Responsibilities

Plan, launch, and optimize paid media campaigns across Meta, Google, Pinterest, and LinkedIn.

Design customer acquisition and retention strategies using audience segmentation, remarketing, and lifecycle marketing.

Build full-funnel marketing campaigns covering awareness, consideration, conversion, and retention stages.

Analyze campaign performance using Google Analytics and platform reporting to identify growth opportunities.

Develop audience targeting strategies using first-party data, CRM lists, pixel events, and lookalike audiences.

Lead A/B testing initiatives across creatives, landing pages, audience segments, and bidding strategies.

Optimize marketing budgets to maximize ROAS, CAC efficiency, and overall campaign profitability.

Collaborate with creative, product, and sales teams to align marketing initiatives with business goals.

Create executive dashboards and present actionable insights through performance reporting.

Implement marketing automation workflows using HubSpot and email marketing platforms to improve lead nurturing and customer engagement.

Conduct competitor research, market analysis, and customer behavior analysis to refine marketing strategies.

Stay updated with digital marketing trends, privacy updates, and advertising platform best practices.

Platforms & Tools

Google Ads

Meta Ads Manager

Pinterest Ads

LinkedIn Ads

Google Analytics

HubSpot

MailerLite

ReachInbox

Instantly