Digital Marketing Specialist

Printmach; Thane; On-site; INR 400,000 - 700,000; Full time

Job summary

PrintMach is seeking a Digital Marketing & Lead Generation specialist in Thane. The role focuses on boosting digital visibility, managing IndiaMART presence, and driving inbound inquiries.

You will plan and publish content across Instagram, LinkedIn and blogs, perform SEO/geo tracking, and support creative output including graphic design and video production to enhance campaigns.

Qualifications

• Bachelor's degree in Design, Marketing, Mass Communication or related field.

Responsibilities

• Digital lead generation and performance tracking.
• Content planning and strategy.
• Content scheduling and publishing across Instagram, LinkedIn and website blogs.
• Identifying opportunities to improve PrintMach's digital visibility and inbound enquiries.
• Graphic design using Illustrator.
• Video editing using Premiere Pro.
• Basic video shooting and production.
• Supporting exhibition, product and campaign creatives.
• Creating short-form video content for social media and other digital platforms.

Skills

Digital marketing

Lead generation

Content strategy

Content scheduling

Performance tracking

Education

Bachelor's degree in Design, Marketing, Mass Communication or related field

Tools

Adobe Illustrator

Adobe Premiere Pro

IndiaMART listing management

Instagram

LinkedIn

Video shooting

Job description

KEY RESPONSIBILITIES

Digital Marketing & Lead Generation

SEO & GEO (search and generative-engine optimisation)

Managing and optimising IndiaMART

• – Digital lead generation and performance tracking
• – Supporting content planning and strategy
• – Content scheduling and publishing across Instagram, LinkedIn and website blogs
• – Identifying opportunities to improve PrintMach's digital visibility and inbound enquiries

Creative & Content Production

• – Graphic design using Illustrator
• – Video editing using Premiere Pro
• – Basic video shooting and production
• – Supporting exhibition, product and campaign creatives
• – Creating short-form video content for social media and other digital platforms

KEY SKILLS & TOOLS

• – SEO / GEO fundamentals and performance tracking
• – IndiaMART listing management
• – Adobe Illustrator (graphic design)
• – Adobe Premiere Pro (video editing)
• – Social media publishing — Instagram, LinkedIn
• – Basic video shooting / production for short-form content

QUALIFICATIONS

Bachelor's degree in Design, Marketing, Mass Communication or related field