Digtial Marketing Executive

Satguru Overseas; Ajmer; On-site; INR 300,000 - 540,000; Full time

Job summary

Satguru Overseas is seeking a Digital Marketing Executive to independently manage and execute our marketing initiatives across social, paid, SEO and content channels from Ajmer. The role requires hands-on campaign planning, analytics and cross-functional collaboration.

You will drive social media calendars, paid search and social campaigns, optimize websites, create blogs and email content, and report on performance with actionable insights.

Qualifications

• Bachelor's degree in Marketing / Mass Communication / Business Administration or related field.
• Certifications in Google Ads, SEO, Analytics, or Meta Ads are an added advantage.

Responsibilities

• Develop and implement monthly social media calendars.
• Manage and grow presence on Facebook, Instagram, LinkedIn, YouTube, and other platforms.
• Plan, run, and optimize paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Improve lead quality and track conversions and funnel performance.
• Conduct keyword research and manage on-page/off-page SEO activities.
• Create and supervise blogs, emailers, website content, and ad copies.
• Develop targeted campaigns for email, SMS & WhatsApp marketing and set up automation workflows.
• Prepare weekly and monthly performance reports and analyze KPIs.

Job description

Role Overview

The Digital Marketing Executive will be responsible for independently managing and executing the companys digital marketing initiatives. This includes developing strategies, running paid campaigns, driving online branding, analyzing performance metrics, and ensuring strong digital presence across platforms.

Key Responsibilities

1. Social Media Strategy & Management

• Develop and implement monthly social media calendars.
  
• Manage and grow presence on Facebook, Instagram, LinkedIn, YouTube, and other platforms.
  
• Coordinate with designers to create high-quality creatives, posts, reels, and videos.
  
• Monitor trends and optimize content for reach and engagement.
  

2. Performance Marketing (Paid Ads)

• Plan, run, and optimize paid campaigns on:
  
• Google Ads (Search, Display, YouTube)
  
• Meta Ads (Facebook & Instagram)
  
• LinkedIn Ads (if applicable)
  
• Improve lead quality and reduce cost per lead (CPL).
  
• Track conversions and analyze funnel performance.
  

3. SEO & Website Management

• Conduct keyword research and manage on-page/off-page SEO activities.
  
• Track ranking improvements, website traffic, and user behavior.
  
• Coordinate with the web development team for landing pages and site enhancements.
  

4. Content Marketing

• Create and supervise blogs, emailers, website content, and ad copies.
  
• Ensure content is aligned with brand tone and SEO objectives.
  

5. Email, SMS & WhatsApp Marketing

• Develop targeted campaigns for customer retention and lead nurturing.
  
• Set up automation workflows for drip/email sequences.
  

6. Data Analysis & Reporting

• Prepare weekly and monthly performance reports.
  
• Measure KPIs such as CPL, ROAS, engagement rate, traffic growth, and campaign effectiveness.
  
• Recommend action plans based on insights.
  

7. Competitive & Market Research

• Track competitor digital activities, pricing, ads, and market trends.
  
• Implement new strategies, tools, and techniques for better results.
  

Required Skills & Competencies

• Strong hands-on experience with:
  
• Google Ads, Meta Ads, Google Analytics, Search Console
  
• SEO tools (SEMrush, Ahrefs, Moz)
  
• Canva/Photoshop (basic design skills preferred)
  
• Strong analytical abilities and proven experience in performance optimization.
  
• Ability to work independently with minimal supervision.
  
• Excellent communication and creativity skills.
  
• Strong understanding of digital marketing trends and algorithms.
  

Education

• Bachelors Degree in Marketing / Mass Communication / Business Administration or related field.
  
• Certifications in Google Ads, SEO, Analytics, or Meta Ads are an added advantage.

Ms.Shaifali Sharma(HR-Satguru Group, Ajmer) - 728890327

Interviews @:- Satguru Travels, 2nd Floor, Zee Cinemall , Ana Sagar Link Road, Ajmer - 305001 ( Time - 10.30 AM - 02.30 PM )