Digital Marketing Executive

Rane Domestic Appliances; Pirangut; On-site; INR 300,000 - 540,000; Full time

Job summary

Rane Domestic Appliances, a leading manufacturer of Special Purpose Industrial Ovens, is seeking a Digital Marketing Executive to boost online brand visibility and generate qualified B2B enquiries.

You will manage the website on WordPress, create product content, and run LinkedIn, YouTube, IndiaMART, TradeIndia campaigns, plus Google Ads.

Freshers with relevant skills may apply; strong communication and content creation skills are valued.

Qualifications

• Strong knowledge of digital marketing, SEO, social media and PPC.
• Experience with B2B lead generation and online campaigns.
• Familiar with LinkedIn, YouTube, IndiaMART and TradeIndia.
• Excellent communication and content creation skills.
• Freshers with relevant skills may apply.

Responsibilities

• Generate B2B enquiries through LinkedIn, YouTube, IndiaMART, TradeIndia, website, SEO, and online campaigns.
• Manage and update the company website using WordPress.
• Create and publish product videos, posts, images, brochures, and promotional content.
• Manage LinkedIn and YouTube for brand promotion and lead generation.
• Manage company profiles and enquiries on IndiaMART and TradeIndia.
• Plan and monitor Google Ads and other online advertising campaigns.
• Conduct B2B lead generation, market research, and competitor analysis.
• Track enquiries, leads, website traffic, and digital marketing performance.

Skills

Digital Marketing

SEO

Social Media

Google Ads

B2B Lead Generation

LinkedIn

YouTube

IndiaMART

TradeIndia

Content Creation

Tools

WordPress

Canva

Photoshop

Video editing

Job description

We are a leading manufacturer of Special Purpose Industrial Ovens looking for a Digital Marketing Executive to increase online brand visibility and generate qualified business enquiries.

Key Responsibilities

• Generate B2B enquiries through LinkedIn, YouTube, IndiaMART, TradeIndia, website, SEO, and online campaigns.
• Manage and update the company website using WordPress.
• Create and publish product videos, posts, images, brochures, and promotional content.
• Manage LinkedIn and YouTube for brand promotion and lead generation.
• Manage company profiles and enquiries on IndiaMART and TradeIndia.
• Plan and monitor Google Ads and other online advertising campaigns.
• Conduct B2B lead generation, market research, and competitor analysis.
• Track enquiries, leads, website traffic, and digital marketing performance.

Requirements

• Knowledge of Digital Marketing, SEO, Social Media, Google Ads, and B2B Lead Generation.
• Knowledge of LinkedIn, YouTube, IndiaMART, and TradeIndia.
• Good communication and content-creation skills.
• Basic knowledge of Canva / Photoshop / video editing is an advantage.
• Basic technical understanding of industrial machinery is preferred.
• Freshers with relevant skills may also apply.