Digital Marketing Executive

Learning Routes; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Learning Routes in Gurugram is seeking a performance marketing professional to own end-to-end Facebook Ads campaigns, from strategy and targeting to budgeting, execution and optimisation. You will drive high-quality leads and maximise ROI while collaborating with the creative team on compelling ad copy and creatives.

Ideal candidates have 2–3 years of hands-on performance marketing experience, strong Facebook Ads mastery, and working knowledge of Google Ads, Analytics, and Tag Manager, plus

Qualifications

• 2–3 years of hands-on experience in Performance Marketing.
• Strong expertise in Facebook Ads.
• Proven experience managing end-to-end Facebook Ads campaigns independently.
• Working knowledge of Google Ads, Google Analytics, and Google Tag Manager.
• Strong analytical and problem-solving skills.

Responsibilities

• Own end-to-end Facebook Ads campaigns with strategy, targeting, budgeting, execution, and optimisation.
• Drive high-quality lead generation and maximise campaign ROI.
• Analyse campaign performance, generate insights, and optimise based on data.
• Manage Google Ads campaigns as an additional responsibility.
• Coordinate with the creative team to develop effective ad creatives and copy.

Skills

Performance Marketing

Facebook Ads

Analytical thinking

Tools

Google Ads

Google Analytics

Google Tag Manager

Job description

Responsibilities

• Own and manage end-to-end Facebook Ads campaigns.
• Plan campaign strategy, audience targeting, budget allocation, execution, and optimisation.
• Drive high-quality lead generation while maximising campaign performance and ROI.
• Analyse campaign performance, generate insights, and optimise campaigns based on data.
• Manage Google Ads campaigns as an additional responsibility.
• Coordinate with the creative team to develop high-performing ad creatives and copy.

Requirements

• 2-3 years of hands-on experience in Performance Marketing.
• Strong expertise in Facebook Ads is mandatory.
• Proven experience managing end-to-end Facebook Ads campaigns independently.
• Working knowledge of Google Ads, Google Analytics, and Google Tag Manager.
• Strong analytical and problem-solving skills.

This job was posted by Vibhuti Arora from Learning Routes.