Digital Marketing Executive

Ouranos Technologies PVT. LTD.; Gujarat; Hybrid; INR 400,000 - 900,000; Full time

Benefits offered by this job

Paid Time Off

Flexible Work Hours

Hybrid/ Remote Work Options

Team Culture & Celebrations

Career Growth Opportunities

International Exposures

Job summary

Ouranos Technologies PVT. LTD. is seeking a result-driven Digital Marketing Executive with 3–4 years of hands-on experience in planning and executing digital marketing strategies across SEO, GEO, content, and LinkedIn marketing.

You will drive online visibility, generate quality leads, and strengthen brand authority by leveraging SEO tools and analytics, while collaborating with writers and designers to deliver engaging content.

Qualifications

• 3–4 years of experience in digital marketing.
• Strong understanding of SEO principles and best practices.
• Basic to intermediate understanding of GEO and AI-driven search optimization.
• Experience in content marketing and content strategy.
• Hands-on experience with LinkedIn organic marketing.
• Proficiency in Google Analytics 4 and Google Search Console.
• Experience with SEO tools such as Ahrefs, SEMrush, or Ubersuggest.
• Good understanding of keyword research, competitor analysis, and performance tracking.
• Strong communication, analytical, and content planning skills.
• Ability to work independently and manage multiple marketing activities.

Responsibilities

• Plan and execute on-page, off-page, and technical SEO.
• Understand and implement Generative Engine Optimization strategies for AI-powered search platforms.
• Develop content strategies, identify opportunities, and manage blogs and landing pages.
• Plan and execute LinkedIn marketing strategies and manage profiles to drive engagement.
• Conduct keyword research and competitor analysis for organic growth.
• Collaborate with writers and designers to create SEO-friendly content.
• Monitor campaign performance, track KPIs, and prepare reports using GA4, Google Search Console, and other tools.
• Identify opportunities to drive relevant traffic and generate qualified leads.
• Stay updated with AI search developments and marketing trends.

Skills

Digital marketing

SEO

GEO

Content marketing

LinkedIn marketing

GA4

Google Search Console

SEO tools

Keyword research

Communication

Analytics

Independent work

Tools

Ahrefs

SEMrush

Ubersuggest

Job description

We are looking for a result-driven Digital Marketing Executive with 3–4 years of experience in planning and executing digital marketing strategies. The ideal candidate should have strong knowledge of SEO, Generative Engine Optimization (GEO), content marketing, and LinkedIn marketing.

You will be responsible for improving our online visibility, driving organic traffic, building brand authority, and generating quality leads through multiple digital channels.

Key Responsibilities

• SEO: Plan and execute on-page, off-page, and technical SEO strategies to improve organic rankings and website traffic.
• GEO: Understand and implement Generative Engine Optimization strategies to improve brand visibility across AI-powered search platforms such as ChatGPT, Gemini, and Google AI Overviews.
• Content Marketing: Develop content strategies, identify content opportunities, and manage blogs, landing pages, and other marketing content.
• LinkedIn Marketing: Plan and execute LinkedIn marketing strategies, manage company and employee profiles, and drive engagement through organic content.
• Keyword Research: Conduct keyword research, competitor analysis, and identify opportunities for organic growth.
• Content Optimization: Collaborate with content writers and designers to create SEO-friendly and engaging content.
• Analytics & Reporting: Monitor campaign performance, track KPIs, and prepare regular reports using GA4, Google Search Console, and other marketing tools.
• Lead Generation: Identify opportunities to drive relevant traffic, engagement, and qualified leads through digital channels.
• AI & Marketing Trends: Stay updated with emerging digital marketing trends, AI search developments, and new marketing opportunities.

Required Skills & Qualifications

• 3–4 years of experience in digital marketing.
• Strong understanding of SEO principles and best practices.
• Basic to intermediate understanding of GEO and AI-driven search optimization.
• Experience in content marketing and content strategy.
• Hands-on experience with LinkedIn organic marketing.
• Proficiency in Google Analytics 4 and Google Search Console.
• Experience with SEO tools such as Ahrefs, SEMrush, or Ubersuggest.
• Good understanding of keyword research, competitor analysis, and performance tracking.
• Strong communication, analytical, and content planning skills.
• Ability to work independently and manage multiple marketing activities.

What We Are Looking For

• Someone who understands both traditional search and AI-powered search.
• A strategic thinker who can turn marketing insights into actionable plans.
• Someone who takes ownership of projects and focuses on measurable results.
• A creative marketer who can identify new opportunities to grow our digital presence.

Perks and Benefits

Our perks are designed to help you stay healthy, learn more, and do your best work.

We value your health, performance, and personal growth. In this case, you will be able to succeed in an environment where there is:

Paid Time Off

Take a vacation and don't feel guilty about it.

Flexible Work Hours

Schedule your day in a way that suits your best hours.

Hybrid/ Remote Work Options

Remote/ Work-at-home or at the office - whichever keeps you focused and level-headed.

Team Culture & Celebrations

Have fun celebrating wins, birthdays, and fun events.

Career Growth Opportunities

We support your journey with clear paths for internal mobility and promotions.

International Exposures

Work on international matters with international teams and customers.