Digital Marketing Executive

Tagbin Services; Gurugram District; Presencial; INR 350.000 - 550.000; Jornada completa

Descripción de la vacante

Tagbin Services in Gurugram, Haryana, India invites you to join as a Digital Marketing Executive. This full-time, on-site role starts within 60 days and focuses on architecting and implementing data-driven digital marketing strategies across channels.

You will manage CMS-driven website content, oversee social media ecosystems, perform keyword research for SEO, and collaborate with cross-functional teams to produce high-impact marketing content.

Formación

• ,"SEO best practices and technical audits including schema markup.","Advanced Google Analytics tracking, data analysis and GTM for custom events.","Google Ads and Meta Ads experience with ML-driven optimization and A/B tests.","Social media marketing and AI-assisted scheduling/analysis.","Content planning with WordPress and Drupal CMS.","Collaborative work style with Agile methodologies."],
• job_responsibilities_description":[
• Architect and implement comprehensive digital marketing strategies across channels.
• Manage and upgrade website content using CMS and integrate with social ecosystems.
• Conduct keyword research and support SEO using SEMrush/Ahrefs for competitive insights.
• Use Google Analytics 4, Tableau, Power BI to monitor campaigns and generate reports.
• Collaborate with UX/UI designers and developers to produce marketing content aligned with specs.

Conocimientos

SEO & technical SEO

Google Analytics

Google Ads

Meta Ads

Social media marketing

Content CMS (WordPress/Drupal)

Agile project management

Data-driven insights

Herramientas

SEMrush

Ahrefs

Google Analytics

Google Tag Manager

WordPress

Drupal

Tableau

Power BI

Google Ads

Meta Ads

Descripción del empleo

ABOUT THE ROLE

Join us as a Digital Marketing Executive in Gurugram, Haryana, India. Full-Time, On-Site, joining within 60 days. In this role, you will architect and implement comprehensive digital marketing strategies, leveraging advanced analytics to optimize performance across multiple digital channels. You will manage and enhance website content using CMS platforms, oversee social media ecosystems, and conduct in-depth keyword research to bolster SEO activities. Your responsibilities will include developing data-driven insights and reports, and collaborating with cross-functional creative and technical teams to craft high-impact marketing content.

KEY RESPONSIBILITIES

1. Architect and implement comprehensive digital marketing strategies across diverse digital channels, utilizing cutting-edge technologies and methodologies.
2. Manage and enhance website content using advanced CMS platforms, ensuring seamless integration with dynamic social media ecosystems and leveraging API connections.
3. Conduct in-depth keyword research and provide strategic support for advanced SEO activities, utilizing sophisticated tools like SEMrush and Ahrefs for competitive analysis.
4. Utilize advanced analytics tools such as Google Analytics 4, Tableau, and Power BI to monitor campaign performance and develop data-driven insights and reports.
5. Collaborate with cross-functional creative and technical teams, including UX/UI designers and software developers, to produce high-impact marketing content that aligns with technical specifications.

REQUIRED SKILLS AND EXPERIENCE

1. Strong expertise in SEO best practices, implementation, and advanced optimization techniques, including schema markup and technical SEO audits.
2. Proficiency with Google Analytics, including advanced tracking, data analysis, insights generation, and familiarity with Google Tag Manager for custom event tracking.
3. Extensive hands-on experience with Google Ads and Meta Ads platforms, including campaign optimization through machine learning algorithms and A/B testing.
4. Deep understanding of social media marketing strategies and algorithm-driven content promotion, with experience in leveraging AI tools for content scheduling and engagement analysis.
5. Proven ability to handle complex content planning and execution with precision, including experience in content management systems like WordPress and Drupal.
6. Excellent coordination skills, a results-driven mindset, and the ability to work collaboratively in a technical environment, with experience in Agile project management methodologies.

WHAT WE OFFER

We provide an exciting opportunity to work with a pioneering tech experiential company that delivers landmark projects for government and private clients. You will join a certified organization with a global presence and contribute to innovative digital experiences that blend creativity with cutting-edge technology. Our collaborative environment supports professional growth while working on meaningful initiatives that reach wide audiences, utilizing the latest digital marketing tools and technologies, including AI-driven analytics platforms and cloud-based collaboration tools.