Digital Marketing Executive

Synextic Global Business Solution; Pune District; On-site; INR 350,000 - 400,000; Full time

Benefits offered by this job

Growth opportunities

SEO exposure

Learning and development

Office-based role

Job summary

Synextic Global Business Solution Pvt. Ltd. in Baner, Pune is seeking a Digital Marketing Executive with hands-on SEO, AEO, SEM and Social Media expertise.

The role focuses on improving organic visibility, driving relevant traffic, and supporting lead generation through keyword research, on-page and off-page SEO, and content optimization. You will manage social media activities, assist paid search campaigns and measure performance with GA4 and Google Search Console, while coordinating with

Qualifications

• 1.5+ years of hands-on digital marketing experience with a focus on SEO.
• Practical knowledge of keyword research, on-page, off-page and basic technical SEO.
• Working understanding of AEO and content that answers customer questions clearly.
• Experience using GA4 and Google Search Console.
• Working knowledge of Google Ads, SEM and paid search optimization.
• Experience managing business social media accounts and content calendars.
• Familiarity with SEO tools such as Semrush, Ahrefs, Ubersuggest or similar.

Responsibilities

• Keyword research and SEO planning, including content recommendations.
• On-page optimization of titles, descriptions, headings, URLs and internal links.
• Off-page SEO and link-building through outreach and directories.
• Technical SEO tasks like audits, sitemaps, robots.txt and schema markup.
• AEO content creation to answer customer questions clearly.
• SEM planning, keyword research, ad copy and landing page coordination.
• Social media management across LinkedIn, Instagram, Facebook and others.
• Analytics, tracking and regular reporting of SEO, paid search and social media.

Skills

SEO

Keyword research

On-page SEO

Off-page SEO

Technical SEO

AEO

Google Analytics 4

Google Search Console

Google Ads

SEM

Social media marketing

Content writing

Education

Bachelor's degree in Marketing or related

Tools

Semrush

Ahrefs

Ubersuggest

Screaming Frog

Job description

Company: Synextic Global Business Solution Pvt. Ltd.
Job Title: Digital Marketing Executive SEO, AEO, SEM & Social Media
Location: Baner, Pune
Experience: 1.5+ years
Employment Type: Full-Time
Work Mode: Work from Office
CTC: 3.50LPA to 4 LPA

About the Role:

We are looking for a Digital Marketing Executive with hands-on experience in Search Engine Optimization (SEO), along with knowledge of Answer Engine Optimization (AEO), Search Engine Marketing (SEM) and Social Media Marketing.

The primary focus of this role will be to improve organic search visibility, increase relevant website traffic and support lead generation through keyword research, on-page SEO, off-page SEO and content optimization. The role will also involve managing social media activities, supporting paid search campaigns and measuring performance using Google Analytics 4 and Google Search Console.

Key Responsibilities:

1. Keyword Research and SEO Planning

• Conduct keyword research based on search intent, competition and business relevance.


• Identify primary, secondary and long-tail keywords for service pages, landing pages and blog content.


• Analyze competitors keywords, content and search performance to identify gaps and opportunities.


• Develop keyword mapping and content recommendations aligned with business goals.

2. On-Page SEO

• Optimize page titles, meta descriptions, headings, URLs, internal links and image alt text.


• Improve website content for search intent, readability, relevance and appropriate keyword usage.


• Create SEO content briefs and coordinate with content writers on blogs, service pages and landing pages.


• Review existing content and recommend updates to improve its usefulness and search performance.

3. Off-Page SEO and Link Building

• Identify relevant backlink opportunities through industry research and competitor analysis.


• Conduct outreach for relevant guest contributions, industry partnerships and useful content placements.


• Maintain accurate company information on relevant business listings and industry directories.


• Monitor backlink quality and prioritize relevant, credible referring websites

4. Technical SEO

• Conduct basic website audits to identify crawling, indexing, broken-link, redirect and duplicate-content issues.


• Review XML sitemaps, robots.txt and canonical tags, and coordinate improvements with developers.


• Monitor website speed and mobile usability, and support the implementation of relevant structured data/schema markup.

5. AEO Answer Engine Optimization

• Research common customer questions and conversational search queries related to our services and products.


• Create and optimize clear, accurate answers, FAQs, service explanations and comparison content.


• Improve content structure, completeness and factual accuracy to support discovery through search engines and AI-powered answer platforms.


• Review relevant AI-generated answers and brand mentions where practical, and recommend content improvements.

6. SEM Search Engine Marketing

• Support the planning, execution and optimization of Google Ads paid search campaigns within agreed budgets.


• Conduct paid keyword research, maintain negative keyword lists and develop relevant ad copy.


• Coordinate landing page improvements and conversion tracking with the content and development teams.


• Monitor campaign performance, including clicks, click-through rate, cost per click, conversions and cost per lead.

7. Social Media Marketing

• Manage and grow the companys presence on LinkedIn, Instagram, Facebook and other relevant platforms.


• Develop and maintain a social media content calendar.


• Create, curate and publish engaging posts, captions and promotional content.


• Coordinate with design and content teams to produce graphics, videos and other marketing assets.


• Track audience growth, engagement, website traffic and enquiries generated through social media.

8. Analytics, Tracking and Reporting

• Use Google Analytics 4 (GA4) to analyze traffic sources, user engagement and tracked enquiries or conversions.


• Use Google Search Console to monitor search impressions, clicks, click-through rates, search queries and indexing issues.


• Support the setup and verification of tracking for important actions, such as enquiry form submissions.


• Prepare regular reports covering SEO, paid search and social media performance, with practical recommendations.


• Stay updated on relevant digital marketing developments and identify opportunities to improve results.

Required Skills

• 1.5+ years of hands-on digital marketing experience, with a strong focus on SEO.


• Practical knowledge of keyword research, on-page SEO, off-page SEO and basic technical SEO.


• Working understanding of AEO and creating content that answers customer questions clearly.


• Experience using Google Analytics 4 and Google Search Console.


• Working knowledge of Google Ads, SEM and paid search campaign optimization.


• Experience managing business social media accounts and creating content calendars.


• Familiarity with SEO tools such as Semrush, Ahrefs, Ubersuggest, Screaming Frog or similar tools.


• Good content writing, editing and communication skills.


• Ability to interpret performance data and recommend improvements.


• Ability to manage priorities, coordinate with teams and meet deadlines.

Preferred Qualifications

• Bachelors degree in Marketing, Digital Marketing, Communications, Business Administration or a related field.


• Experience in B2B, IT services, SaaS or technology-related marketing.


• Familiarity with WordPress or similar content management systems.


• Basic knowledge of Canva or similar design tools.


• Familiarity with Google Tag Manager and conversion tracking will be an advantage.


• Examples of previous work demonstrating improvements in search visibility, relevant traffic, campaign performance or enquiries.

What We Offer

• Opportunity to work with an IT and technology-focused organization.


• Hands-on exposure to SEO, AEO, paid search, social media and lead generation.


• Opportunity to contribute to measurable website and business growth.


• A collaborative work environment with opportunities to learn and grow.