Digital Marketing Executive

IPIX; Ernakulam; On-site; Full time

Job description

• Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or related field.
• Certification in Digital Marketing, Google Ads, SEO, or Social Media Marketing preferred.

Experience

• 2–5 years of experience in digital marketing.
• Experience in healthcare, hospital, or healthcare service marketing preferred.

Digital Marketing Management

• Develop and implement digital marketing campaigns to promote hospital services, specialties, doctors, and health packages.
• Manage and optimize the hospital website for user experience and search engine performance.
• Execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies.
• Monitor website traffic and digital campaign performance.

Social Media Management

• Manage hospital social media platforms including Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).
• Create and schedule engaging healthcare-related content.
• Respond to patient inquiries and comments on social media platforms.
• Build online community engagement and brand awareness.

Content Development

• Coordinate the creation of blogs, articles, patient testimonials, success stories, and healthcare awareness content.
• Develop creative content for digital advertisements, email campaigns, and social media posts.
• Ensure all content complies with healthcare regulations and hospital policies.

Online Advertising

• Plan and execute Google Ads, Meta Ads, and other digital advertising campaigns.
• Manage advertising budgets and maximize return on investment (ROI).
• Track and analyze campaign effectiveness.

Email & CRM Marketing

• Develop email marketing campaigns for patient engagement and retention.
• Maintain and update patient databases for marketing communications.
• Support CRM initiatives and lead management activities.

Analytics & Reporting

• Generate monthly reports on website performance, social media engagement, campaign results, and lead generation.
• Analyze digital marketing metrics and recommend improvement strategies.
• Monitor competitor digital activities and industry trends.
• Monitor online reviews and hospital reputation across digital platforms.
• Coordinate with departments to address patient feedback and online concerns.
• Support branding initiatives and hospital promotional events.

Required Skills

• SEO & SEM
• Google Analytics
• Google Ads & Meta Ads Management
• Social Media Marketing
• Content Writing & Content Management
• Email Marketing
• Website Management (WordPress/CMS)
• Graphic Design Coordination
• Marketing Analytics & Reporting
• Communication and Presentation Skills

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