Digital Marketing Specialist

Todays Dental Services; Hyderabad; On-site; INR 500,000 - 700,000; Full time

Job summary

Todays Dental Services is looking for a full-time Digital Marketing Specialist to join their team in Hyderabad. The role involves planning, executing, and optimizing digital marketing campaigns across various channels to support business growth. The specialist will be responsible for managing social media, analyzing performance metrics, and collaborating with internal teams to enhance patient engagement.

The ideal candidate should possess strong digital marketing skills, a bachelor’s degree in a relevant field, and proficiency in web analytics tools like Google Analytics. Familiarity with SEO/SEM and effective communication skills are essential.

Qualifications

• Strong skills in Digital Marketing and Online Marketing.
• Hands-on experience with Social Media Marketing.
• Proficiency in Web Analytics tools.
• Excellent communication skills required.
• Familiarity with SEO/SEM and content management tools is an advantage.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns.
• Manage social media presence and coordinate content calendars.
• Monitor and analyze web and campaign performance.
• Collaborate with internal teams to support patient acquisition.

Skills

Digital Marketing

Social Media Marketing

Web Analytics

Communication Skills

SEO/SEM

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Analytics

Email Marketing Platforms

Job description

Role Description

This is a full‑time, on‑site Digital Marketing Specialist role based in Hyderabad. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across channels such as search, social media, and email, aligned with business and practice growth goals. Responsibilities include managing social media presence, coordinating content calendars, and supporting brand consistency for multiple dental practices. The role involves monitoring and analyzing web and campaign performance using analytics tools, preparing performance reports, and recommending data‑backed improvements. The specialist will also collaborate with internal teams and external partners to support patient acquisition, retention, and engagement while staying current on industry and digital marketing trends.

Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi‑channel campaigns.
• Hands‑on experience with Social Media Marketing, including content coordination, community engagement, and basic social media reporting.
• Proficiency in Web Analytics tools (such as Google Analytics or similar) to track, interpret, and report on campaign and website performance.
• Excellent communication skills, including clear written and verbal communication and the ability to coordinate with cross‑functional teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Familiarity with SEO/SEM, email marketing platforms, and basic design or content management tools is an advantage.
• Ability to work on‑site in Hyderabad, manage multiple projects, meet deadlines, and adapt to a performance‑driven, healthcare‑focused environment.