Malayalam Content Writer /PR

IPIX; Ernakulam; On-site; Full time

Job description

• Journalism/ Mass communication in Malayalam/ BA Malayalam

Content Writing & Communication

• Create engaging Malayalam content for social media, website, blogs, patient education materials, brochures, newsletters, and advertisements.
• Draft press releases, success stories, doctor profiles, event reports, and health awareness articles.
• Translate content between Malayalam and English while maintaining accuracy and consistency.
• Ensure all content aligns with the hospital's brand guidelines and communication standards.
• Coordinate with doctors and clinical departments to develop healthcare-related content.

Public Relations

• Build and maintain positive relationships with media representatives, journalists, and local community stakeholders.
• Coordinate press conferences, media interviews, and hospital events.
• Prepare media kits, press notes, and public announcements.
• Monitor media coverage and prepare PR performance reports.
• Handle communication during special campaigns, awareness programs, and crisis situations.

Branding & Marketing Support

• Support branding campaigns to enhance hospital visibility and reputation.
• Develop promotional content for healthcare services, specialty departments, and medical camps.
• Assist in organizing health talks, awareness programs, exhibitions, and community outreach activities.
• Coordinate with digital marketing teams for campaign execution and content promotion.

Business Development Support

• Promote hospital services through effective communication and public engagement.
• Build relationships with corporates, institutions, associations, and referral partners.
• Assist in planning and executing patient acquisition and retention initiatives.
• Support marketing and business development activities to increase service utilization.

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