Digital Marketing Specialist

Dew Software, Inc.; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Dew Software, Inc. is seeking a Digital Marketing professional with 2-5 years in healthcare marketing to lead end-to-end patient lead generation. You will run Meta Ads, Google Ads, YouTube Ads, and manage a robust content strategy across Instagram, Facebook, YouTube, LinkedIn, and more.

You will create campaigns, optimize for CPL and ROAS, and collaborate with counselling and sales teams to convert inquiries into consultations. A strong emphasis on analytics and reporting is essential.

Qualifications

• 2-5 years of experience in Digital Marketing.

Responsibilities

• Plan and execute digital campaigns for patient lead generation.
• Manage Meta Ads, Google Ads, and YouTube Ads campaigns across platforms.
• Create and optimize campaigns based on CPL, ROAS, and lead quality.
• Coordinate with counselling/sales to track lead conversions.
• Develop content and campaigns for healthcare brand awareness and patient education.

Skills

Lead generation

Performance marketing

Meta Ads

Facebook Ads

Google Ads

SEO

Content marketing

CapCut

Premiere Pro

Canva

DaVinci Resolve

Copywriting

Analytics

CRM

YouTube marketing

WordPress

Education

Bachelor's degree in Marketing or related field

Certifications in Google Ads / Meta

Tools

Google Analytics

WordPress

CRM software

Canva

Premiere Pro

DaVinci Resolve

Job description

Experience 2-5 years of experience in Digital Marketing

Experience in healthcare, hospitals, clinics, wellness, medical tourism, or related industries will be an advantage.

Key Responsibilities

1. Lead Generation & Performance Marketing

• Plan and execute digital campaigns for patient lead generation.


• Generate qualified leads through Meta Ads, Google Ads, YouTube Ads, and other relevant platforms.


• Create, monitor, and optimize campaigns based on CPL, conversion rate, lead quality, and ROI.


• Develop strategies for patient acquisition and enquiry-to-consultation conversion.


• Coordinate with the counselling/sales team to track and improve lead conversions.


• Maintain regular reports on leads, campaign performance, cost per lead, and conversions.


• Identify new digital channels and opportunities for lead generation.

2. Meta Advertising

• Plan, create, launch, and manage Facebook and Instagram advertising campaigns.


• Develop different campaigns for awareness, engagement, lead generation, retargeting, and conversions.


• Create appropriate audience segments, including location-based, interest-based, lookalike, and remarketing audiences.


• Conduct A/B testing of creatives, copy, audiences, and campaign formats.


• Monitor campaign budgets and optimize ad spend.


• Regularly analyze campaign performance and make data-driven improvements.

3. Google Ads & Search Marketing

• Manage Google Search, Display, YouTube, and other relevant Google campaigns.


• Conduct keyword research and identify high-intent search opportunities.


• Create and optimize ad copies and landing-page campaigns.


• Monitor search terms, CPC, CTR, conversions, and campaign performance.


• Work on remarketing campaigns and conversion optimization.

4. Social Media Management

• Manage Client's social media presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.


• Develop monthly content calendars.


• Plan content around:


• Patient education


• Doctor expertise


• Treatments and procedures


• Hospital facilities


• Patient experiences


• Healthcare awareness


• Wellness and preventive healthcare


• Events and medical camps


• Reels and short-form videos


• Monitor social media trends and identify content opportunities.


• Track engagement, reach, followers, views, and conversions.

5. Video Editing & Content Creation

• Create and edit Instagram Reels, YouTube Shorts, promotional videos, doctor videos, patient education videos, and advertisements.


• Shoot basic videos using a smartphone/camera when required.


• Edit videos using tools such as CapCut, Canva, Premiere Pro, DaVinci Resolve, or similar software.


• Add captions, subtitles, transitions, voiceovers, music, graphics, and appropriate branding.


• Create short-form video creatives specifically designed for paid advertising.


• Repurpose long-form content into reels, shorts, posts, and other formats.


• Keep up with trending reel formats, hooks, sounds, and visual styles.

6. Creative & Ad Generation

• Develop creative concepts for digital advertisements.


• Create static posts, carousels, banners, reels, promotional creatives, and campaign-specific content.


• Write compelling ad copies, headlines, captions, CTAs, and video scripts.


• Work closely with the medical and counselling teams to ensure content is factually appropriate.


• Continuously test new creative formats to improve campaign performance.


• Maintain consistent Client branding across all digital platforms.

7. Website & SEO

• Manage and regularly update website content.


• Work on on-page and off-page SEO.


• Conduct keyword research and competitor analysis.


• Optimize website pages, blogs, headings, meta titles, descriptions, and internal linking.


• Coordinate with developers for technical SEO requirements.


• Plan and publish healthcare-related blogs and educational content.


• Monitor website traffic, rankings, user behaviour, and conversions through analytics tools.

8. Content Marketing

• Develop a monthly content strategy aligned with Client's business and healthcare objectives.


• Research healthcare topics and develop educational content.


• Create blogs, articles, social media posts, infographics, videos, and campaign materials.


• Develop content specifically for different patient segments and treatment areas.


• Coordinate with doctors and medical professionals for expert-led content.

9. YouTube Management

• Manage Client's YouTube channel.


• Plan and execute long-form and short-form video content.


• Create video titles, descriptions, thumbnails, tags, and CTAs.


• Optimize videos for YouTube search.


• Track views, watch time, engagement, subscribers, and traffic sources.


• Repurpose YouTube content across Instagram, Facebook, and other platforms.

10. Analytics & Reporting

• Track digital marketing performance on a daily/weekly/monthly basis.


• Prepare campaign performance reports.


• Monitor:


• Leads generated


• Cost per lead


• Lead quality


• Conversion rate


• Ad spend


• ROI/ROAS


• Website traffic


• Social media engagement


• Video performance


• Identify areas for improvement and recommend corrective actions.


• Maintain proper tracking of campaigns and lead sources.

11. CRM & Lead Tracking

• Coordinate with the internal team to maintain accurate lead records.


• Track the complete digital lead journey from ad enquiry counselling consultation treatment.


• Identify drop-off points and suggest strategies to improve conversion.


• Ensure timely follow-up and proper campaign attribution.

12. Healthcare & Brand Marketing

• Develop digital campaigns for:


• Regenerative medicine


• Wellness programs


• Preventive healthcare


• Medical camps


• Doctor consultations


• Healthcare awareness campaigns


• International patient/medical tourism initiatives


• Hospital events and partnerships


• Maintain a professional and trustworthy healthcare brand image.


• Ensure digital content and advertising follow applicable healthcare advertising, platform, and regulatory requirements.

13. Competitor & Market Research

• Regularly monitor competitor hospitals, clinics, healthcare brands, and digital campaigns.


• Analyze competitor content, advertising strategies, offers, keywords, and social media activity.


• Identify emerging trends in healthcare digital marketing.


• Recommend new campaign ideas and growth opportunities.

14. Offline + Digital Campaign Support

• Support digital promotion of:


• Medical camps


• CME programs


• Webinars


• Doctor events


• Awareness campaigns


• Hospital events


• Partnerships and collaborations


• Create posters, invitations, social media creatives, event videos, and promotional campaigns.

Required Skills

• Strong understanding of Digital Marketing


• Meta Ads/Facebook Ads


• Google Ads


• Lead generation


• Social media marketing


• SEO


• Content marketing


• Video editing


• Canva


• CapCut/Premiere Pro or similar editing software


• Copywriting


• Basic graphic design


• Google Analytics


• Google Search Console


• Campaign analytics and reporting


• Social media analytics


• Basic understanding of landing pages and conversion optimisation


• Good communication and coordination skills


• Strong creative thinking

Preferred Skills

• Experience in healthcare/hospital marketing


• Experience with medical or wellness brands


• Knowledge of YouTube marketing


• Knowledge of WordPress or other CMS platforms


• Basic understanding of HTML/CSS


• Experience with CRM/lead management systems


• Experience with AI tools for content and creative generation


• Photography/videography skills


• Experience managing influencer/creator collaborations

Ideal Candidate

We are looking for someone who is:

• Creative + analytical


• Comfortable working independently


• Strong in both organic and paid marketing


• Able to create content as well as manage advertising campaigns


• Comfortable shooting and editing short-form videos


• Data-driven and focused on measurable results


• Able to manage multiple campaigns simultaneously


• Interested in healthcare and medical marketing


• Proactive in identifying new growth opportunities


• Comfortable coordinating with doctors, counsellors, management, and external vendors

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Quality and quantity of leads generated


• Cost per qualified lead


• Lead-to-consultation conversion


• Campaign ROI/ROAS


• Website traffic and conversions


• Social media growth and engagement


• Video views and watch time


• SEO growth and organic traffic


• Content output and quality


• Campaign execution and turnaround time


• Overall contribution to digital patient acquisition

Education:

Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Media, or a related field

preferred .Relevant certifications in Google Ads, Meta Ads, SEO, Analytics, or Digital Marketing will be an advantage.