Digital Marketing Executive

Eins Technik Formwork System; Dadri; On-site; INR 300,000 - 420,000; Full time

Job summary

Eins Technik Pvt. Ltd. seeks a Digital Marketing Executive to manage the company’s digital presence, plan and run online campaigns, generate quality leads, and drive online sales. You will coordinate with the sales team, handle social platforms, and optimize campaigns for better performance.

Responsibilities include social media management, paid advertising across Google, Facebook/Instagram, and LinkedIn, lead tracking, and reporting, with a focus on revenue growth and campaign ROI.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 2-5 years of relevant experience in digital marketing, paid advertising, lead generation, and online sales.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn, and social media management.
• Strong understanding of lead generation, lead nurturing, sales funnels, and conversion optimization.
• Knowledge of SEO, content marketing, website analytics, and campaign reporting.
• Good communication, analytical, coordination, and follow-up skills.
• Ability to manage advertising budgets and deliver measurable business results.

Responsibilities

• Social Media Management: manage and maintain company social media accounts (LinkedIn, Facebook, Instagram, etc.).
• Digital Campaigns & Paid Advertising: plan, execute, optimize campaigns on Google Ads, Facebook/Instagram, LinkedIn; create targeted campaigns; manage budgets; conduct audience/keyword research and A/B testing.
• Lead Generation & Conversion: generate qualified leads, follow up on inquiries, coordinate with sales for timely conversions, maintain lead database and reporting.
• Online Sales & Business Development: develop digital strategies to increase inquiries, sales, and opportunities; track full funnel from lead to conversion.
• Website & Performance Analytics: coordinate website updates, monitor traffic, CPL, conversion rates, ROAS; use Google Analytics and related tools; prepare performance reports.

Skills

Digital marketing

Paid advertising

Lead generation

Online sales

Google Ads

Meta Ads Manager

LinkedIn

Social media management

SEO

Content marketing

Analytics

Budget management

Communication

Coordination

Education

Bachelor’s degree in Marketing / Digital Marketing

Tools

Google Analytics

Google Ads

Meta Business Suite

LinkedIn Ads

Job description

Job Description Digital Marketing Executive

Company: Eins Technik Pvt. Ltd.
Location: Sector 62, Noida, Uttar Pradesh
Department: Marketing & Sales
Designation: Digital Marketing Executive

Job Summary

Eins Technik Pvt. Ltd. is looking for a result-oriented Digital Marketing Executive to manage the company’s digital presence, plan and execute online marketing campaigns, generate quality leads, convert prospects into customers, and drive online sales. The candidate will be responsible for managing social media platforms, running paid advertisements, tracking campaign performance, and coordinating with the sales team to achieve business targets.

Key Responsibilities

1. Social Media Management

• Manage and maintain the company’s social media accounts, including LinkedIn, Facebook, Instagram, and other relevant platforms.
• Plan and publish engaging posts, product updates, promotional content, videos, and creatives.
• Develop a monthly social media content calendar to improve brand visibility and audience engagement.
• Monitor comments, messages, inquiries, and responses received through social media platforms.

2. Digital Campaigns & Paid Advertising

• Plan, execute, and optimize paid advertising campaigns through Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Create targeted campaigns to generate business leads and promote company products.
• Manage advertising budgets and improve campaign performance, lead quality, and return on investment.
• Conduct audience research, keyword research, competitor analysis, and A/B testing.

3. Lead Generation & Conversion

• Generate qualified leads through digital marketing campaigns, website inquiries, social media, and other online channels.
• Follow up on leads and inquiries received through advertisements, social media, and digital platforms.
• Coordinate with the sales team to ensure timely follow-ups and conversion of leads into customers.
• Maintain a database of leads, track lead status, and prepare regular reports on lead generation and conversion.
• Analyze reasons for lead drop-offs and implement strategies to improve conversion rates.

4. Online Sales & Business Development

• Develop digital strategies to increase online inquiries, product sales, and business opportunities.
• Identify new online channels and platforms to reach potential customers.
• Support the sales team with digital promotional activities, product campaigns, and customer engagement initiatives.
• Track the complete digital sales funnel, from lead generation to final conversion.

5. Website & Performance Analytics

• Coordinate website updates, landing pages, product information, and inquiry forms.
• Monitor website traffic, campaign performance, cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
• Use tools such as Google Analytics, Google Search Console, Meta Business Suite, and advertising dashboards.
• Prepare weekly and monthly performance reports and recommend improvements based on data.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 2-5 years of relevant experience in digital marketing, paid advertising, lead generation, and online sales.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn, and social media management.
• Strong understanding of lead generation, lead nurturing, sales funnels, and conversion optimization.
• Knowledge of SEO, content marketing, website analytics, and campaign reporting.
• Good communication, analytical, coordination, and follow-up skills.
• Ability to manage advertising budgets and deliver measurable business results.

Key Performance Indicators (KPIs)

• Number of qualified leads generated per month.
• Cost per lead and overall campaign cost efficiency.
• Lead-to-customer conversion rate.
• Revenue and sales generated through digital channels.
• Return on advertising spend (ROAS).
• Social media reach, engagement, and follower growth.
• Website traffic and inquiry generation.
• Timely follow-up and reporting of digital leads.

Preferred Candidate Profile

The ideal candidate should be hands-on, commercially oriented, and focused on generating business rather than only posting content on social media. The candidate must be capable of independently managing digital campaigns, generating leads, following up with prospects, coordinating with sales, and contributing directly to revenue growth.

Work Location: Sector 62, Noida, Uttar Pradesh
Employment Type: Full-time
Reporting To: Marketing Head / Management