Digital Marketing Executive

ToD Technologies; Dadri; Hybrid; INR 300,000 - 600,000; Full time

Job summary

ToD Technologies, a growing IT services and digital solutions company, invites applications for a Digital Marketing Executive role based in India. You will manage campaigns across channels, optimize ads, and drive lead generation for domestic and international clients.

The ideal candidate has 1–3 years of hands-on experience with Meta Ads, Google Ads, SEO, content marketing, and social media management. Bachelor's degree in Marketing or related field is required, with certifications advantageous.

Qualifications

• 1–3 years of experience in Digital Marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Experience managing Facebook, Instagram, LinkedIn, and other social media platforms.
• Good understanding of SEO, SEM, social media marketing, and lead generation.
• Experience with GA4 and Google Search Console is preferred.
• Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms is an advantage.
• Strong analytical and data interpretation skills.
• Good written and verbal communication skills.
• Basic understanding of Canva or other design tools is an advantage.
• Ability to manage multiple campaigns and meet deadlines.
• Self-motivated, creative, and results-oriented.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Manage and grow social media profiles including Instagram, Facebook, LinkedIn, and YouTube.
• Create, manage, and optimize Meta Ads (Facebook & Instagram Ads) campaigns.
• Create, manage, and optimize Google Ads campaigns including Search, Display, and lead‑generation campaigns.
• Monitor campaign performance, leads, conversions, CPC, CTR, CPL, and ROAS.
• Conduct keyword research and support SEO campaigns for websites and landing pages.
• Develop social media content calendars and coordinate with designers and content teams.
• Write and optimize social media posts, ad copies, captions, and promotional content.
• Generate and manage leads through paid advertising, organic marketing, and social media.
• Analyze website and campaign performance using Google Analytics (GA4), Google Search Console, and advertising platforms.
• Conduct competitor and market research to identify new marketing opportunities.
• Prepare weekly and monthly digital marketing performance reports.
• Stay updated with the latest trends in SEO, Google Ads, Meta Ads, social media marketing, and digital marketing.
• Collaborate with the sales and business development teams to improve lead quality and conversion.
• Assist in developing landing pages and marketing funnels for lead generation.

Skills

Digital Marketing

Meta Ads

Google Ads

Social Media Management

SEO

Content Marketing

Lead Generation

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

Moz

Job description

At ToD Technologies, we are a growing IT services and digital solutions company providing website design & development, eCommerce solutions, SEO, digital marketing, social media marketing, paid advertising, custom software development, and Tour & Travel services to clients across the USA, Canada, UK, Australia, UAE, and India.

We are looking for a Digital Marketing Executive with 1–3 years of experience who can manage digital marketing campaigns, social media platforms, paid advertising, and lead-generation activities. The ideal candidate should have hands‑on experience with Meta Ads, Google Ads, social media management, SEO, and content marketing.

Job Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Manage and grow social media profiles including Instagram, Facebook, LinkedIn, and YouTube.
• Create, manage, and optimize Meta Ads (Facebook & Instagram Ads) campaigns.
• Create, manage, and optimize Google Ads campaigns including Search, Display, and lead‑generation campaigns.
• Monitor campaign performance, leads, conversions, CPC, CTR, CPL, and ROAS.
• Conduct keyword research and support SEO campaigns for websites and landing pages.
• Develop social media content calendars and coordinate with designers and content teams.
• Write and optimize social media posts, ad copies, captions, and promotional content.
• Generate and manage leads through paid advertising, organic marketing, and social media.
• Analyze website and campaign performance using Google Analytics (GA4), Google Search Console, and advertising platforms.
• Conduct competitor and market research to identify new marketing opportunities.
• Prepare weekly and monthly digital marketing performance reports.
• Stay updated with the latest trends in SEO, Google Ads, Meta Ads, social media marketing, and digital marketing.
• Collaborate with the sales and business development teams to improve lead quality and conversion.
• Assist in developing landing pages and marketing funnels for lead generation.

Job Requirements

• 1–3 years of experience in Digital Marketing.
• Hands‑on experience with Meta Ads and Google Ads.
• Experience managing Facebook, Instagram, LinkedIn, and other social media platforms.
• Good understanding of SEO, SEM, social media marketing, and lead generation.
• Experience with Google Analytics 4 and Google Search Console is preferred.
• Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms is an advantage.
• Strong analytical and data interpretation skills.
• Good written and verbal communication skills.
• Basic understanding of Canva or other design tools is an advantage.
• Ability to manage multiple campaigns and meet deadlines.
• Self‑motivated, creative, and results‑oriented.

Educational Qualification

• Bachelor’s degree in Marketing, Digital Marketing, Business, Computer Applications, or a related field.
• Relevant digital marketing certifications will be an advantage.

Benefits of Joining ToD Technologies

• Work on real digital marketing campaigns for domestic and international clients.
• Hands‑on experience with Google Ads, Meta Ads, SEO, and social media marketing.
• Exposure to multiple industries and international markets.
• Learning and mentorship from experienced marketing professionals.
• Career growth and performance‑based opportunities.
• Opportunity to work with a growing technology and digital marketing company.