Digital Marketing Executive

Gumlet; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Gumlet in Bengaluru is seeking a digital marketing professional to execute strategy across content and social channels. You will translate campaign plans into day-to-day activities, manage the content calendar, and publish assets.

You will monitor performance with analytics and report on campaigns, while assisting paid campaigns across social and search platforms. Strong communication and ownership are essential; office-based collaboration is expected.

Qualifications

• 2-3 years of relevant experience in digital marketing.
• Excellent written and verbal communication skills.
• Hands-on experience with digital marketing platforms and tools such as Meta Business Suite, LinkedIn Campaign Manager, Google Ads, Google Analytics, Canva or similar tools.
• Strong ownership and organizational skills.
• Good attention to detail.
• Ability to manage multiple content activities and deadlines while maintaining quality.

Responsibilities

• Execute marketing strategies across content and social media channels.
• Translate campaign plans into day-to-day marketing activities.
• Maintain and manage the content calendar.
• Coordinate with designers, writers, and other stakeholders to publish marketing assets.
• Manage and publish social media posts, blogs, newsletters, creatives, and other content.
• Monitor campaign and social media performance using platform analytics.
• Track engagement, reach, and other key performance metrics.
• Assist with running and optimizing paid campaigns across social media and search platforms.
• Stay updated with the latest social media and digital marketing trends.
• Bring fresh ideas and creative approaches to marketing campaigns.
• Prepare regular reports on campaign and content performance.

Skills

Digital marketing

Communication

Ownership

Time management

Attention to detail

Tools

Meta Business Suite

LinkedIn Campaign Manager

Google Ads

Google Analytics

Canva

Job description

Responsibilities:

• Execute marketing strategies across content and social media channels.
• Translate campaign plans into day-to-day marketing activities.
• Maintain and manage the content calendar.
• Coordinate with designers, writers, and other stakeholders to publish marketing assets.
• Manage and publish social media posts, blogs, newsletters, creatives, and other content.
• Monitor campaign and social media performance using platform analytics.
• Track engagement, reach, and other key performance metrics.
• Assist with running and optimizing paid campaigns across social media and search platforms.
• Stay updated with the latest social media and digital marketing trends.
• Bring fresh ideas and creative approaches to marketing campaigns.
• Prepare regular reports on campaign and content performance.

Requirements:

• 2-3 years of relevant experience in digital marketing.
• Excellent written and verbal communication skills.
• Hands-on experience with digital marketing platforms and tools such as Meta Business Suite, LinkedIn Campaign Manager, Google Ads, Google Analytics, Canva, or similar tools.
• Strong ownership and organizational skills.
• Good attention to detail.
• Ability to manage multiple content activities and deadlines while maintaining quality.
• Comfortable working from the office and collaborating with the team.

Good to Have:

• Basic understanding of SEO and content marketing principles.
• Experience with graphic design or video editing tools.
• Prior experience in a relevant industry/sector.