Digital Marketing Executive

NEXTGEN MEDWORKS; Bengaluru; On-site; INR 400,000 - 700,000; Full time

Job summary

NexGen Medworks India is seeking a creative, analytical Digital Marketing Executive to strengthen our online presence through digital campaigns and social media management. You will plan, execute, and optimize campaigns across platforms like Instagram and Facebook, and oversee website content and SEO efforts.

The role requires 1–3 years of digital marketing experience, proficiency in SEO/SEM, analytics, email marketing, and CRM tools, with strong writing and communication skills.

Qualifications

• Bachelor’s degree in marketing or related field
• 1–3 years of digital marketing experience
• Strong knowledge of SEO, SEM and analytics tools
• Experience with email marketing and CRM platforms
• Excellent writing and communication skills
• Graphic design skills with Canva or Adobe Creative Suite are a plus

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social platforms.
• Manage the company website content and ensure SEO optimization.
• Develop and implement SEO and SEM strategies to boost visibility and traffic.
• Create and manage campaigns on Instagram, Facebook, and other platforms.
• Plan and run email marketing campaigns and marketing automation.
• Generate high-quality content including blogs, articles, posts, newsletters.
• Monitor campaigns using analytics and prepare performance reports.
• Manage paid advertising campaigns (Google, Meta, LinkedIn) to maximize ROI.
• Coordinate with internal teams and external agencies for branding and marketing.
• Stay updated with digital marketing trends and best practices.

Skills

SEO

SEM

Google Analytics

Google Ads

Social media marketing

Content writing

Communication

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field

Tools

Email marketing tools

CRM platforms

Canva

Adobe Creative Suite

Job description

Employer: NexGen Medworks Medical Equipment LLC

About Us

Medworks Medical Equipment LLC is a Dubai-based medical technology and distribution company serving the UAE market across ENT, Sleep Diagnostics, Orthopedics, and allied medtech segments. NextGen Medworks India is our sister venture bringing the same portfolio and partnerships to the Indian market.

Job Summary

We are looking for a creative, analytical, and results-driven Digital Marketing Executive to strengthen our online presence in Digital Campaigns and Managing Social Media Platforms.

Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across our social media platforms such as Instagram and Facebook

- Manage the company's website, ensuring content is updated and SEO optimized.

- Develop and execute SEO and SEM strategies to improve website visibility and traffic.

- Create and manage social media campaigns on Instagram, Facebook, and other relevant platforms.

- Plan and execute email marketing campaigns and marketing automation initiatives.

- Generate high-quality content, including blogs, articles, social media posts, newsletters, and marketing materials.

- Monitor campaign performance using analytics tools and prepare regular performance reports.

- Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) to maximize ROI.

- Coordinate with internal teams and external agencies for branding and marketing activities.

- Stay updated with the latest digital marketing trends, tools, and best practices.

Qualifications & Skills

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.

- 1-3 years of experience in digital marketing.

- Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and social media marketing.

- Hands-on experience with email marketing tools and CRM platforms.

- Excellent content writing and communication skills.

- Proficiency in graphic design tools such as Canva or Adobe Creative Suite is an added advantage.

- Strong analytical, organizational, and problem-solving skills.

- Ability to manage multiple projects and meet deadlines.

Preferred Experience

- Experience in healthcare, medical devices, pharmaceuticals, or health-tech industries will be an added advantage.