Digital Marketing Executive

Voltech HR Services (VHRS); Avadi; On-site; INR 400,000 - 750,000; Full time

Job summary

Voltech HR Services (VHRS) in Tamil Nadu is seeking a digital marketing professional to plan, execute, and optimize campaigns across online channels from Avadi. You will lead SEO, paid search, social media, and content programs end-to-end.

The role emphasizes data-driven optimization, landing page testing, email marketing, performance reporting, and collaboration with design and development teams to drive ROI and lead generation.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple online channels.
• Manage SEO activities, including keyword research, on-page optimization, technical SEO, and link-building initiatives.
• Create and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Develop and execute social media strategies to improve brand awareness and audience engagement.
• Create, schedule, and publish engaging content across digital platforms.
• Monitor website performance using Google Analytics and Google Search Console.
• Track campaign performance and prepare daily, weekly, and monthly MIS reports.
• Conduct keyword research and competitor analysis to improve search rankings.
• Optimize landing pages to improve conversion rates and user experience.
• Execute email marketing campaigns and monitor key performance metrics.
• Coordinate with graphic designers, content writers, and developers for campaign execution.
• Monitor and improve website traffic, engagement, and lead generation.
• Stay updated with the latest digital marketing trends, tools, and search engine algorithm changes.
• Manage online reputation and respond to customer engagement across digital platforms.
• Ensure all campaigns align with brand guidelines and marketing objectives.
• Support product launches, promotional campaigns, and seasonal marketing initiatives.
• Analyze campaign data and recommend improvements to maximize ROI.

Job description

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple online channels.
• Manage SEO activities, including keyword research, on-page optimization, technical SEO, and link-building initiatives.
• Create and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Develop and execute social media strategies to improve brand awareness and audience engagement.
• Create, schedule, and publish engaging content across digital platforms.
• Monitor website performance using Google Analytics and Google Search Console.
• Track campaign performance and prepare daily, weekly, and monthly MIS reports.
• Conduct keyword research and competitor analysis to improve search rankings.
• Optimize landing pages to improve conversion rates and user experience.
• Execute email marketing campaigns and monitor key performance metrics.
• Coordinate with graphic designers, content writers, and developers for campaign execution.
• Monitor and improve website traffic, engagement, and lead generation.
• Stay updated with the latest digital marketing trends, tools, and search engine algorithm changes.
• Manage online reputation and respond to customer engagement across digital platforms.
• Ensure all campaigns align with brand guidelines and marketing objectives.
• Support product launches, promotional campaigns, and seasonal marketing initiatives.
• Analyze campaign data and recommend improvements to maximize ROI.