Digital Marketing Executive

ARS Solartech; Bavdhan; On-site; INR 600,000 - 1,200,000; Full time

Job summary

ARS Solartech is seeking an experienced digital marketing professional in Maharashtra to lead end-to-end campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. The role focuses on performance marketing, keyword research, SEO, and cross-channel optimization.

You will analyze results with Google Analytics, generate actionable insights, and collaborate with product and sales teams to drive demand generation. Strong copywriting for varied ad formats is essential.

Qualifications

• 3-5 years of experience in digital marketing or a related field.
• Strong understanding of Performance Marketing principles including Google Ads, Facebook Ads Manager, LinkedIn Ads.
• Proficiency in creating effective ad copywriting for various formats (text-based vs visual-based).

Responsibilities

• Develop and execute digital marketing strategies across Google Ads, Facebook Ads, LinkedIn Ads, and PPC campaigns.
• Conduct keyword research and implement SEO best practices to improve website visibility.
• Analyze campaign performance using Google Analytics and provide regular reports to stakeholders.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Stay up-to-date with industry trends and emerging technologies in digital marketing.

Skills

Digital marketing

Google Ads

Facebook Ads

LinkedIn Ads

PPC campaigns

SEO

Google Analytics

Ad copywriting

Multi-platform campaigns

Tools

Google Ads Manager

Facebook Ads Manager

LinkedIn Ads Manager

Job description

Roles and Responsibilities

• Develop and execute digital marketing strategies across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and PPC campaigns.
  
• Conduct keyword research and implement SEO best practices to improve website visibility on search engines.
  
• Analyze campaign performance using tools like Google Analytics and provide regular reports to stakeholders.
  
• Collaborate with cross-functional teams to ensure alignment of marketing efforts with business objectives.
  
• Stay up-to-date with industry trends and emerging technologies in digital marketing.
  

Desired Candidate Profile

• 3-5 years of experience in digital marketing or a related field.
  
• Strong understanding of Performance Marketing principles including Google Ads (AdWords), Facebook Ads Manager, LinkedIn Ads.
  
• Proficiency in creating effective ad copywriting for various formats (text-based vs visual-based).
  
• Experience working with multiple advertising platforms simultaneously; ability to manage multiple campaigns concurrently.