Digital Marketing Executive

DCM Shriram; Gurugram District; On-site; INR 800,000 - 1,800,000; Full time

Job summary

DCM Shriram is seeking a results-driven Digital Marketing professional to lead and execute performance-driven campaigns across Google, Meta, YouTube, display networks and affiliates.

You will optimize paid and organic channels, manage budgets, and collaborate with Brand, Product and Creative teams to improve lead quality, CRO, and ROI while leveraging AI-driven optimization and local market insights.

Qualifications

• Experience designing and executing digital marketing strategies across multiple platforms.
• Strong knowledge of paid media, SEO and analytics.
• Ability to optimize campaigns using AI-driven techniques.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives and revenue targets.
• Plan and optimize campaigns across Google, Meta, YouTube, Display, Affiliates and emerging platforms.
• Drive organic growth through SEO, AIO and AEO initiatives.
• Develop remarketing, audience segmentation and lifecycle campaigns.
• Collaborate with Brand, Product and Creative teams to develop high-performing campaigns and assets.
• Manage digital marketing budgets and maximize campaign ROI.
• Continuously optimize CPL, CPHL, CPO and ROAS.
• Recommend budget reallocations based on performance.
• Improve marketing efficiency through automation and AI optimization.

Skills

Performance Marketing

Paid Media Planning

Lead Generation

CRO

SEO

AIO/AEO

Budget & ROI Management

Analytics & Attribution

Customer Journey Mapping

Marketing Automation

CRM Integration

MarTech

Job description

Responsibilities:

• Develop and execute digital marketing strategies aligned with business objectives and revenue targets.
• Plan and optimize paid marketing campaigns across Google, Meta, YouTube, Display, Affiliates and emerging digital platforms.
• Drive organic growth through SEO, AIO (AI Optimization) and AEO (Answer Engine Optimization) initiatives.
• Develop remarketing, audience segmentation and customer lifecycle campaigns to improve lead quality and customer lifetime value.
• Collaborate with Brand, Product and Creative teams to develop high-performing digital campaigns and marketing assets.
• Manage digital marketing budgets across multiple platforms while maximizing campaign ROI.
• Continuously optimize Cost per Lead (CPL), Cost per Hot Lead (CPHL), Cost per Order (CPO) and Return on Ad Spend (ROAS).
• Recommend budget reallocations based on campaign performance and business priorities.
• Improve marketing efficiency through automation and AI-driven optimization.

Functional Skills & Knowledge-

• Performance Marketing Strategy & Execution
• Paid Media Planning & Campaign Optimization
• Lead Generation & Funnel Management
• Conversion Rate Optimization (CRO)
• Website, Landing Page & User Experience Optimization
• Search Engine Optimization (SEO)
• AI Search Optimization (AIO & AEO)
• Hyperlocal SEO & Google Business Profile Optimization
• Marketing Analytics, Attribution & Performance Measurement
• Customer Journey Mapping & Audience Segmentation
• Marketing Automation & AI-Driven Marketing
• CRM Integration & Lead Lifecycle Management
• Digital Marketing Technologies (MarTech)
• Budget Planning, Forecasting & ROI Management
• Consumer Behaviour & Data-Driven Insights
• Experimentation, A/B Testing & Continuous Optimization