Digital Marketing Coordinator

PETA India; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

PETA India is seeking a Digital Marketing Associate to support online marketing efforts, content for social media, and website updates. You will manage social media pages, monitor engagement, and help produce visuals with AI tools while aligning with our animal rights advocacy.

The role requires experience in social media analytics, content creation, and collaboration with influencers. Some weekend work and flexible hours may be needed.

Qualifications

• Professional degree in a related field preferred.
• At least two years of related work experience preferred.
• Experience with social media analytics tools to track performance.
• Excellent photography, videography, and video editing skills preferred.
• Basic knowledge of using AI tools for generating graphics and videos.
• Extensive knowledge of animal rights issues and PETA India campaigns.
• Strong content design for website and social media pages.
• Proven skills in SEO, SEM, and SMM preferred.
• Excellent written and verbal English; Hindi preferred.
• Ability to work under pressure and tight deadlines.
• Flexible hours, including weekends and holidays as needed.
• Strong organizational and time-management skills.
• Creative mindset with attention to visual storytelling and branding.
• Ethical content creation, especially with AI-generated media.
• Support for PETA India's philosophy and advocacy.

Responsibilities

• Assist with managing PETA India’s pages on social media platforms.
• Monitor and reply to comments with approved responses several times a day.
• Moderate notifications during working hours and on weekends as requested.
• Stay abreast of online marketing trends and suggest ideas to enhance performance.
• Help create social media content, including videos, images, and reels.
• Attend events to film, photograph, and produce content.
• Monitor and report performance metrics using analytics tools.
• Coordinate with influencers and partner organisations to amplify reach.
• Assist in crisis communication and reputation management.
• Support paid social campaigns, including audience targeting and ad creation.
• Update blogs, features, videos on PETAIndia.com using WordPress.
• Maintain content calendar and ensure timely publishing.
• Use AI tools to create impactful graphics and videos.
• Perform other duties assigned by the supervisor.

Skills

Social media management

Content creation

Analytics

Photography

Videography

Video editing

AI tools

English writing

Project management

Teamwork

Education

Professional degree

Tools

Meta Business Suite

YouTube Studio

Google Analytics

Sprout Social

WordPress

Job description

To assist with and support PETA India’s online marketing work including updating PETAIndia.com, creating content for social media, promoting posts, monitoring engagement and engaging with the public online.

Term of Employment:

Full-time including occasional evening and weekend work and being on a rota system

Reports To:

Manager of Digital Marketing

Primary Responsibilities and Duties:

• Assist with managing PETA India’s pages on various social media platforms (Facebook, X, Threads, Instagram, YouTube, and LinkedIn)
• Monitor and reply to comments on social media with approved responses several times a day
• Moderate notifications from all social media platforms frequently, including post working hours and during weekend shifts on days it is requested
• Stay abreast of online marketing trends and strategies and suggest ideas to enhance performance
• Help create social media content, including producing short video clips, creative images, and Instagram reels
• Attend various events to film, photograph, and produce content for social media
• Monitor and report performance metrics for social media campaigns using tools like Meta Business Suite, YouTube Studio, Sprout social and native platform analytics
• Coordinate with influencers, collaborators, and partner organisations as assigned to amplify campaign reach and engagement
• Assist in crisis communication and reputation management by flagging sensitive comments or posts and escalating them appropriately and in a timely manner
• Support paid social media campaigns, including audience targeting, ad creation, and performance tracking
• Assist with updating all forms of content on PETAIndia.com including blogs, features, videos and more using WordPress
• Maintain a content calendar and help ensure timely publishing of posts aligned with campaign goals and observances
• Use AI tools to create impactful graphics and videos, enhancing social media content with innovative, ethical, and brand-aligned visuals
• Perform any other duties assigned by the supervisor

Qualifications:

• Professional degree in a related field preferred
• At least two years of related work experience preferred
• Experience with social media analytics tools (e.g., Meta Business Suite, YouTube Studio, Google Analytics, Sprout socials) to track performance and optimise content
• Excellent photography, videography, and video editing skills preferred
• Should know the basic knowledge of using AI tools for generating meaningful graphics and videos.
• Extensive knowledge of animal rights issues and PETA India campaigns
• Sophisticated understanding and appreciation of what makes impactful and visually appealing content for website and social media pages
• Proven skills and experience in SEO, SEM, and SMM preferred
• Demonstrated exceptional written and verbal communication skills in English (essential) and in Hindi (preferred)
• Proven excellent project execution, strategic thinking, and analytical skills
• Demonstrated ability to work both independently and as part of a team
• Proven ability to work well under pressure and within tight deadlines
• Ability to work flexible hours, including weekends and holidays, as needed for campaign responsiveness
• Strong organisational and time-management skills, especially for handling multiple projects and deadlines
• Creative mindset with attention to detail, especially in visual storytelling and brand alignment
• Understanding of ethical content creation, especially when using AI-generated media and representing sensitive issues
• Support for PETA India’s philosophy and the ability to advocate for PETA India’s positions on issues in a professional manner

Preferred Software Knowledge:

• WordPress