Digital Marketing Executive

K4 Infotech; Dehradun; On-site; INR 300,000 - 540,000; Full time

Job summary

K4 Infotech in Dehradun, India, is seeking a Digital Marketing Executive with 2+ years of experience to manage social media, create engaging content, and improve brand visibility across digital platforms. You will oversee social channels like LinkedIn, Instagram, and Facebook; develop content calendars; write captions and blogs; and optimize content with basic SEO while analyzing performance.

A creative mindset, strong English writing skills, and proficiency with Canva, Adobe Creative Suite, and

Qualifications

• 2+ years of experience in digital marketing
• Experience in social media management
• Content creation and copywriting
• SEO fundamentals including keyword research and on-page optimization
• Proficiency with Canva, Adobe tools, Figma or similar
• Ability to plan content calendars and campaigns

Responsibilities

• Manage and maintain the company’s social media accounts (LinkedIn, Instagram, Facebook)
• Create engaging posts, creatives, carousels, banners, videos
• Write captions, blogs, articles, and marketing content
• Design social media creatives using Canva, Adobe Creative Suite, Figma
• Perform keyword research and on-page SEO, track website performance
• Develop and maintain a social media content calendar
• Plan and execute digital marketing campaigns to boost brand awareness and leads
• Monitor analytics and prepare regular performance reports
• Stay updated with social media trends and best practices
• Update website content and ensure accuracy

Skills

Social media management

Content creation

SEO fundamentals

Content writing

English copywriting

Analytics & reporting

Tools

Canva

Adobe Creative Suite

Figma

Job description

We are looking for a creative and results-driven Digital Marketing Executive with 2+ years of experience in social media management, content creation, and SEO. The ideal candidate should be capable of managing the companys social media presence, creating engaging content, and improving brand visibility across digital platforms.

Key Responsibilities

• Social Media Management: Manage and maintain the company’s social media accounts, primarily LinkedIn, Instagram, Facebook, and other relevant platforms.
• Content Creation: Create engaging posts, creatives, carousels, banners, short videos, reels, and other digital content to strengthen the company’s online presence.
• Content Writing: Write compelling captions, social media copy, website content, blogs, articles, and marketing communications.
• Creative Design: Design visually appealing social media creatives using tools such as Canva, Adobe Creative Suite, Figma, or similar platforms.
• SEO Management: Perform keyword research, on-page SEO, content optimization, and website performance tracking to improve search engine visibility.
• Content Planning: Develop and maintain a social media content calendar, ensuring consistent posting and timely execution of campaigns.
• Digital Campaigns: Plan and execute digital marketing campaigns to increase brand awareness, audience engagement, and lead generation.
• Analytics and Reporting: Monitor social media engagement, reach, website traffic, and campaign performance, and prepare regular reports.
• Trend Monitoring: Stay updated with social media trends, content formats, platform algorithms, and digital marketing best practices.
• Website Management: Update website content, identify basic errors, and ensure content remains relevant, accurate, and optimized.

Required Skills and Qualifications

• Minimum 2+ years of experience in digital marketing, social media management, or content marketing.
• Strong understanding of social media management and content creation.
• Excellent written English and strong content-writing skills.
• Hands-on experience with SEO fundamentals, including keyword research and on-page optimization.
• Proficiency in Canva, Adobe tools, Figma, or similar creative design platforms.
• Experience managing company or brand social media accounts.
• Familiarity with social media scheduling, analytics, and reporting tools.
• Ability to create engaging content independently and maintain a consistent brand voice.
• Creative thinking, attention to detail, and the ability to manage multiple tasks and deadlines.