Digital Marketing Intern- Shoot Order

Zoho; Hyderabad; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Zoho in Hyderabad is seeking a versatile marketing professional to drive digital presence through content strategy and data-driven campaign management. You will execute social media initiatives, optimize SEO, and craft compelling copy across channels to engage target audiences.

You will use Google Analytics, basic Google Ads, Canva, and spreadsheets to measure results and inform future campaigns, while collaborating with stakeholders to ensure clear communication and alignment with brand goals.

Qualifications

• Foundational understanding of SEO principles.
• Proven ability to create content and write persuasive copy.
• Familiarity with social media platforms and trends.
• Basic proficiency in Google Ads setup and management.
• Competence in using Google Analytics for insights.
• Keyword research and competitor analysis skills.
• Experience with Canva for visuals.
• Strong Excel/Sheets data management skills.
• Excellent written and verbal communication.

Responsibilities

• Develop and execute social media strategies to enhance brand engagement and reach.
• Craft high-quality written content, including blog posts, ad copy, and marketing materials.
• Conduct keyword research and analyze competitor landscapes to inform SEO and content strategies.
• Manage and optimize basic Google Ads campaigns to maximize ROI.
• Monitor and interpret data using Google Analytics to track performance and guide decisions.
• Create visually appealing graphics and assets using Canva.
• Maintain and organize data using spreadsheets for reporting and planning.
• Ensure clear communication across marketing channels and stakeholders.

Skills

SEO

Content Writing

Social Media

Google Ads

Google Analytics

Keyword Research

Competitor Analysis

Canva

Excel/Sheets

HTML/CSS

AI Tools

WordPress

Email Marketing

Meta Advertising

Tools

Canva

WordPress

SEMrush

Ahrefs

Job description

This role is designed for a versatile marketing professional capable of driving digital presence through a blend of creative content strategy and data-driven campaign management. The position centers on executing comprehensive social media initiatives, optimizing search visibility, and producing compelling copy that resonates with target audiences. Success in this role requires a foundational grasp of digital advertising ecosystems and analytics to ensure marketing efforts are both effective and measurable, while leveraging design tools to create engaging visual assets.

Responsibilities

• Develop and execute social media strategies to enhance brand engagement and reach.
• Craft high-quality written content, including blog posts, ad copy, and marketing materials.
• Conduct keyword research and analyze competitor landscapes to inform SEO and content strategies.
• Manage and optimize basic Google Ads campaigns to maximize return on investment.
• Monitor and interpret data using Google Analytics to track performance and guide future decisions.
• Create visually appealing graphics and assets using design software like Canva.
• Maintain and organize data efficiently using spreadsheet applications for reporting and planning.
• Ensure clear and effective communication across all marketing channels and stakeholders.

Requirements

• Foundational understanding of Search Engine Optimization (SEO) principles.
  
• Proven ability to create content and write persuasive copy.
  
• Familiarity with social media marketing platforms and trends.
  
• Basic proficiency in setting up and managing Google Ads.
  
• Competence in using Google Analytics to derive actionable insights.
  
• Skill in performing keyword research and competitor analysis.
  
• Experience utilizing design tools such as Canva.
  
• Strong command of Excel or Google Sheets for data management.
  
• Excellent written and verbal communication skills.
  

Preferred Skills

• Experience working with WordPress for content management.
  
• Knowledge of email marketing strategies and tools.
  
• Familiarity with Meta (Facebook/Instagram) advertising.
  
• Proficiency with SEO tools like SEMrush or Ahrefs.
  
• Basic video editing capabilities.
  
• Fundamental knowledge of HTML and CSS.
  
• Experience leveraging AI tools for content research and marketing automation.
  
• Track record of successfully managing personal or business social media accounts.