Digital Marketing & Communication Manager

Truworth Wellness; Jaipur; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Truworth Wellness is seeking a hands-on Manager – Digital, Social Media & Communications to strengthen its digital presence across enterprise and consumer brands. You will own campaigns, content calendars and influencer partnerships while driving organic growth and PR.

You will work with Marketing, Sales, Product, HR and Leadership to align communications with business objectives and deliver data-driven performance insights.

Qualifications

• 5+ years of experience in digital marketing, social media, or related roles.
• Proven ability to grow digital and social channels organically with measurable results.
• Hands-on knowledge of GA4, Google Ads, Meta Ads, and Search Console.
• Strong understanding of SEO, content marketing, and performance marketing.
• Excellent writing, editing and communication skills.

Responsibilities

• Own and execute the digital, social media and communications strategy across enterprise and consumer brands.
• Develop and manage the content calendar across social media, website, blogs, email and other channels.
• Drive organic growth, engagement, reach and brand visibility across digital platforms.
• Plan and execute social media campaigns, brand campaigns and digital activations.
• Manage Instagram, LinkedIn, YouTube and other social channels.
• Identify and manage creator/influencer partnerships aligned with brand objectives.
• Own SEO and organic search initiatives, content, keywords, rankings and traffic growth.
• Use GA4, Search Console, Meta Ads and Google Ads to monitor and improve performance.
• Develop performance reports and provide insights to the CMO.
• Lead PR and media communications and coordinate with external partners.
• Create compelling content including social posts, articles, blogs and press releases.
• Collaborate with Marketing, Sales, Product, HR and Leadership to align with business objectives.
• Track industry trends and opportunities for growth across platforms.
• Measure campaign performance and optimize digital strategy.

Skills

Digital marketing

Social media

Content marketing

Communications

SEO

Writing

Analytics

Project management

Stakeholder management

Tools

Google Analytics/GA4

Google Ads

Meta Ads

Google Search Console

Job description

Truworth Wellness is building one of India’s leading digital health and wellness platforms, serving 400+ corporate clients and approximately 1 million lives, alongside a growing consumer health and wellness membership business. We are looking for a hands‑on Manager – Digital, Social Media & Communications to strengthen our digital presence across both our enterprise and consumer brands. This role is ideal for someone who combines strong content and communication skills with a performance‑driven mindset and can independently own digital channels, campaigns, organic growth, social media and PR.

Key Responsibilities

• Own and execute the digital, social media and communications strategy across enterprise and consumer brands.
• Develop and manage the content calendar across social media, website, blogs, email and other relevant channels.
• Drive organic growth, engagement, reach and brand visibility across digital platforms.
• Plan and execute social media campaigns, brand campaigns and digital activations.
• Manage Instagram, LinkedIn, YouTube and other relevant social channels.
• Identify and manage creator/influencer partnerships aligned with brand objectives.
• Own SEO and organic search initiatives, working on content, keywords, rankings and traffic growth.
• Use Google Analytics/GA4, Search Console, Meta Ads and Google Ads to monitor and improve digital performance.
• Develop performance reports and provide actionable insights to the CMO.
• Lead PR and media communications, including identifying relevant media opportunities and coordinating with external PR partners.
• Create compelling and high-quality content including social posts, articles, blogs, campaign copy, press releases and thought‑leadership content.
• Work closely with internal teams including Marketing, Sales, Product, HR and Leadership to align communication with business objectives.
• Track industry trends, competitor activity and emerging digital platforms to identify opportunities for growth.
• Measure campaign performance using relevant metrics and continuously optimize the digital strategy.

What We're Looking For

• 5+ years of experience in digital marketing, social media, content marketing, communications or a related role.
• Proven experience in growing digital/social channels organically, with measurable results.
• Strong hands‑on knowledge of Google Analytics/GA4, Google Ads, Meta Ads and Google Search Console.
• Strong understanding of SEO, content marketing, social media and digital performance marketing.
• Excellent writing, editing and communication skills.
• Ability to understand data, interpret performance metrics and convert insights into action.
• Experience managing content calendars, campaigns and multiple digital channels independently.
• Strong stakeholder management and project‑management skills.
• A hands‑on, entrepreneurial approach with the ability to execute rather than only strategize. Good to Have
• Experience in healthcare, wellness, health‑tech, fitness or consumer subscription businesses.
• Experience working with B2B and B2C brands.
• Experience managing creators/influencers and digital communities.
• Exposure to PR, media relations and corporate communications.