Digital Marketing Associate

ProdutDossier; Pune District; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Monthly updates on latest news and sneak peeks

Job summary

A leading IT firm is seeking a Digital Marketing Specialist to manage and execute marketing initiatives for their products. You will generate qualified leads, create marketing materials, and run digital campaigns, including SEO and social media efforts. The ideal candidate should have a strong understanding of digital marketing strategies and tools like Google Analytics and Google Ads. This role offers the opportunity to engage with cross-functional teams and optimize marketing campaigns for enhanced performance.

Qualifications

• Strong understanding of Digital Marketing concepts and strategies.
• Knowledge of SEO, SEM, SMO, and SMM practices.
• Experience with social media platforms.

Responsibilities

• Manage digital marketing initiatives to promote products.
• Generate leads through digital channels.
• Create marketing collaterals and newsletters.
• Execute digital marketing campaigns including SEO and SEM.
• Conduct marketing activities to improve brand visibility.

Skills

Lead Generation

Campaign Management

Content and Collateral Creation

Strong Communication & Presentation Skills

Analytical and Data Interpretation Skills

Education

B.E / B.Tech, BBA, MCA, BCA, MBA in Sales & Marketing

Tools

Google Analytics

Google Ads

Job description

B.E / B.Tech, BBA, MCA, BCA, MBA in Sales & Marketing

Company Overview:

Kytes is a leading IT firm specializing in innovative software solutions for Project Management, Resource Management, and Project Financials & Delivery. Our cutting-edge technology empowers businesses to streamline their project workflows and enhance overall efficiency.

Duties and Responsibilities:

• Plan, manage, and execute digital marketing initiatives to promote ProductDossier projects and products.
• Generate qualified leads through digital channels and support the sales pipeline.
• Create and manage marketing collaterals, newsletters, and promotional materials.
• Manage and maintain the company and product websites, ensuring content is updated and optimized.
• Plan and execute digital marketing campaigns including SEO, SEM, social media marketing, and paid advertising.
• Conduct social media and internet marketing activities to improve brand visibility and engagement.
• Organize and support marketing campaigns, online events, and promotional activities.
• Assist senior sales team members with pre-sales meetings, product demonstrations, and client presentations when required.
• Coordinate with product development and quality assurance teams to represent customer perspectives and improve product positioning.
• Monitor campaign performance using analytics tools and optimize strategies accordingly.
  Perform additional marketing or sales support tasks as assigned by management.

Technical Skills Required:

• Strong understanding of Digital Marketing concepts and strategies.
• Knowledge of SEO, SEM, SMO, and SMM practices.
• Experience with tools such as Google Analytics, Google Ads, and social media platforms.
• Basic knowledge of website management and content updates.
• Ability to analyze marketing performance data and generate insights.

Key Skills:

• Lead Generation
• Campaign Management
• Content and Collateral Creation
• Strong Communication & Presentation Skills
• Analytical and Data Interpretation Skills

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