Market Research Trainee

ProdutDossier; Pune District; On-site; INR 250,000 - 420,000; Full time

Job summary

A leading IT firm in Pune District is seeking a Market Research Trainee to support research and marketing efforts. The ideal candidate will assist in identifying potential markets, analyzing industry trends, and generating qualified leads. Responsibilities include conducting market research, maintaining lead databases, and preparing reports for internal stakeholders. We are looking for someone with a basic understanding of market research methodologies and familiarity with tools like MS Excel. This is an excellent opportunity to kickstart a career in market intelligence within a SaaS environment.

Qualifications

• Basic understanding of market research methodologies.
• Familiarity with data organization and analysis tools.
• Ability to gather, analyze, and interpret data.
• Ability to gather, analyze, and interpret data.

Responsibilities

• Assist in identifying and analyzing potential markets.
• Conduct market research using various tools.
• Support the development of lead generation strategies.
• Collect and maintain data related to potential leads.
• Prepare basic research reports for stakeholders.
• Maintain and update lead databases to ensure accuracy and completeness.
• Work closely with sales and marketing teams to support lead generation campaigns.
• Monitor industry trends, competitor activities, and emerging market opportunities.
• Prepare basic research reports and summaries for internal stakeholders.
• Support lead nurturing initiatives and marketing outreach activities.
• Track and analyze the effectiveness of research and lead generation efforts.

Skills

Market Research & Data Collection

Analytical Thinking

Attention to Detail

Communication & Presentation Skills

Data Analysis & Reporting

Time Management

Education

B.E / B.Tech, BBA, MBA (Marketing / Business Analytics preferred)

Tools

MS Excel

Google Sheets

CRM systems

Job description

B.E / B.Tech, BBA, MBA (Marketing / Business Analytics preferred)

Company Overview:

Kytes is a leading IT firm specializing in software solutions for Project Management, Resource Management, and Project Financials & Delivery. Our technology helps businesses streamline project workflows and improve efficiency.

About the Role:

We are looking for a Market Research Trainee to support the research and marketing teams in identifying potential markets, analyzing industry trends, and generating qualified leads. This role is ideal for individuals who are curious, analytical, and interested in learning about market intelligence, business research, and lead generation in a SaaS environment.

Duties and Responsibilities:

• Assist in identifying and analyzing potential markets, industries, and customer segments.
• Conduct market research using surveys, industry reports, online databases, and other research tools.
• Support the development of strategies to identify and attract high-quality leads.
• Collect, organize, and maintain data related to potential leads and target companies.
• Assist in evaluating and qualifying leads based on predefined criteria.
• Maintain and update lead databases to ensure accuracy and completeness.
• Work closely with sales and marketing teams to support lead generation campaigns.
• Monitor industry trends, competitor activities, and emerging market opportunities.
• Prepare basic research reports and summaries for internal stakeholders.
• Support lead nurturing initiatives and marketing outreach activities.
• Track and analyze the effectiveness of research and lead generation efforts.

Technical Skills Required:

• Basic understanding of market research methodologies.
• Familiarity with MS Excel or Google Sheets for data organization and analysis.
• Basic knowledge of CRM systems and marketing tools (preferred).
• Ability to gather, analyze, and interpret data.

Key Skills:

• Market Research & Data Collection
• Analytical Thinking
• Attention to Detail
• Communication & Presentation Skills
• Data Analysis & Reporting
• Time Management