Digital Marketing Associate

Doveriye; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Doveriye in Hyderabad is seeking a data-driven Performance Marketing Specialist to drive customer acquisition and revenue growth across Meta and Google Ads. You will combine platform expertise with an understanding of D2C consumer behaviour, creative strategy, funnel performance and unit economics.

Key responsibilities include managing and optimizing Meta and Google campaigns (PMax, Search, Shopping, Retargeting), driving ROAS and CAC improvements, developing full-funnel strategies, testing

Qualifications

• 2–3+ years of hands-on experience in Performance Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Experience working with D2C / E-commerce brands; Beauty, Skincare or Personal Care experience preferred.
• Strong understanding of ROAS, CAC, CPA, LTV, AOV and conversion funnels.
• Strong analytical skills with proficiency in Excel / Google Sheets.
• Experience with GA4, Google Merchant Center and conversion tracking is a plus.

Responsibilities

• Own day-to-day execution and optimization of Meta & Google Ads campaigns.
• Manage PMax, Search, Shopping, Demand Gen, Meta Sales and Retargeting campaigns.
• Drive growth across ROAS, CAC, revenue and new customer acquisition.
• Develop full-funnel paid media strategies across prospecting, consideration and conversion.
• Lead structured creative, audience, messaging and campaign testing.
• Partner with creative and brand teams to develop high-performing, insight-led creatives.
• Analyse campaign and customer data to identify growth opportunities and improve efficiency.
• Manage budgets and scale campaigns while maintaining healthy unit economics.
• Build weekly performance reports and translate data into clear business recommendations.

Skills

Performance marketing

Meta Ads

Google Ads

Excel/Google Sheets

Data analysis

GA4

Tools

GA4

Google Merchant Center

Conversion tracking

Job description

Function: Growth & Performance Marketing

Industry: D2C | Beauty | Skincare | Personal Care

About The Role

We are looking for a data-driven Performance Marketing Specialist to drive customer acquisition and revenue growth across Meta and Google Ads.

The ideal candidate combines strong platform expertise with a deep understanding of D2C consumer behaviour, creative strategy, funnel performance and unit economics.

Key Responsibilities

• Own day-to-day execution and optimization of Meta & Google Ads campaigns.
• Manage PMax, Search, Shopping, Demand Gen, Meta Sales and Retargeting campaigns.
• Drive growth across ROAS, CAC, revenue and new customer acquisition.
• Develop full-funnel paid media strategies across prospecting, consideration and conversion.
• Lead structured creative, audience, messaging and campaign testing.
• Partner with creative and brand teams to develop high-performing, insight-led creatives.
• Analyse campaign and customer data to identify growth opportunities and improve efficiency.
• Manage budgets and scale campaigns while maintaining healthy unit economics.
• Build weekly performance reports and translate data into clear business recommendations.

What We're Looking For

• 2–3+ years of hands-on experience in Performance Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Experience working with D2C / E-commerce brands; Beauty, Skincare or Personal Care experience preferred.
• Strong understanding of ROAS, CAC, CPA, LTV, AOV and conversion funnels.
• Strong analytical skills with proficiency in Excel / Google Sheets.
• Experience with GA4, Google Merchant Center and conversion tracking is a plus.