Digital Marketing Associate

Monsoon CreditTech; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Monsoon CreditTech is seeking a creative, data‑driven digital marketing professional for a full‑time role in Gurugram. You will plan and execute multi‑channel campaigns, manage the company's LinkedIn presence, and craft content including blogs, case studies, and newsletters to drive demand in fintech marketing.

You will collaborate with leadership on strategy, conduct market research, and explore AI-powered tools to automate content creation, targeting, and reporting.

Qualifications

• Bachelor's or Master's degree in marketing, business administration, communications, journalism, or related field.
• Strong interest in digital marketing, B2B marketing, and growth marketing.
• Excellent written and verbal communication skills.
• Understanding of social media marketing, particularly LinkedIn marketing.
• Basic understanding of marketing campaign planning and execution.
• Strong research, analytical, and organisational skills.
• Proficiency in Microsoft Office and Google Workspace.
• Self‑motivated, detail‑orientated, and eager to learn in a fast‑paced startup environment.

Responsibilities

• Assist in planning, executing, and optimising digital marketing campaigns across multiple channels.
• Support B2B marketing initiatives to generate awareness and qualified leads among banks, NBFCs, fintechs, and financial institutions.
• Manage and grow Monsoon CreditTech's LinkedIn presence through content planning, publishing, audience engagement, and performance tracking.
• Create engaging content including social media posts, blogs, articles, case studies, newsletters, and marketing collateral.
• Conduct market, competitor, and industry research to identify trends and opportunities.
• Assist in the execution of lead-generation and brand-awareness campaigns.
• Explore and implement AI-powered marketing tools to automate content creation, campaign management, audience targeting, and reporting.
• Track campaign performance and prepare reports with actionable insights.
• Coordinate with internal stakeholders to develop marketing assets and campaign materials.
• Support webinars, events, thought leadership initiatives, and employer branding activities.
• Assist in maintaining website content and ensuring consistency across digital channels.

Skills

Digital marketing

B2B marketing

Content creation

LinkedIn marketing

AI marketing tools

Campaign planning

Analytics

Communication

MS Office

Google Workspace

Education

Bachelor's or Master's degree in Marketing

Tools

Canva

Figma

Job description

We are looking for a creative, enthusiastic, and data-driven digital marketing person to join our team for a full-time role. The ideal candidate should have a strong interest in B2B marketing, digital campaigns, content creation, LinkedIn marketing, and AI-powered marketing automation. This role offers hands‑on experience in fintech marketing and the opportunity to work closely with leadership on strategic marketing initiatives.

Responsibilities

• Assist in planning, executing, and optimising digital marketing campaigns across multiple channels.
• Support B2B marketing initiatives aimed at generating awareness and qualified leads among banks, NBFCs, fintechs, and financial institutions.
• Manage and grow Monsoon CreditTech's LinkedIn presence through content planning, publishing, audience engagement, and performance tracking.
• Create engaging content including social media posts, blogs, articles, case studies, newsletters, and marketing collateral.
• Conduct market, competitor, and industry research to identify trends and opportunities.
• Assist in the execution of lead-generation and brand-awareness campaigns.
• Explore and implement AI-powered marketing tools to automate content creation, campaign management, audience targeting, and reporting.
• Track campaign performance and prepare reports with actionable insights.
• Coordinate with internal stakeholders to develop marketing assets and campaign materials.
• Support webinars, events, thought leadership initiatives, and employer branding activities.
• Assist in maintaining website content and ensuring consistency across digital channels.

Requirements

• Bachelor's or master's degree in marketing, business administration, communications, journalism, or a related field.
• Strong interest in digital marketing, B2B marketing, and growth marketing.
• Excellent written and verbal communication skills.
• Understanding of social media marketing, particularly LinkedIn marketing.
• Basic understanding of marketing campaign planning and execution.
• Strong research, analytical, and organisational skills.
• Proficiency in Microsoft Office and Google Workspace.
• Self‑motivated, detail‑orientated, and eager to learn in a fast‑paced startup environment.

Preferred Skills

• Experience managing LinkedIn pages, personal branding initiatives, or social media campaigns.
• Familiarity with B2B lead generation and demand generation concepts.
• Hands‑on experience with Canva, Figma, or similar design tools.
• Knowledge of SEO and website content optimisation.
• Exposure to AI-powered marketing tools such as ChatGPT, Claude, Gemini, Perplexity, Jasper, Copy.ai, or similar platforms.
• Understanding of marketing automation workflows and AI-assisted campaign management.
• Interest in fintech, financial services, and technology‑driven businesses.

This job was posted by Sonal Katyal from Monsoon CreditTech.