Digital Marketing Associate

IncorpX; Gurugram District; On-site; INR 279,000 - 502,000; Full time

Job summary

IncorpX is seeking a generalist digital marketing professional who will sit between the SEO, paid, content, and design functions to support all areas of digital marketing. You will gain exposure to multiple channels within a year here.

You will help the SEO team with research and optimization, monitor campaigns, coordinate content and creative between writers and designers, keep the calendar honest, and own reporting.

Qualifications

• 1–3 years in digital marketing, performance marketing, SEO, social, or a closely related role.
• Working understanding of at least two of: SEO, Google Ads, Meta Ads, social media, email marketing.
• Comfortable with GA4 and Google Search Console, and confident with spreadsheets.

Responsibilities

• Support SEO with keyword research, on-page optimization, internal linking, and competitor research.
• Monitor Google and Meta campaigns day to day, and prepare the performance summaries the team works from.
• Own the marketing reporting: traffic, campaign performance, leads, and conversions in GA4 and Looker Studio.
• Plan, schedule, and publish social content across our channels.
• Coordinate between writers and designers so content and creative land on time and on brief.
• Run email and WhatsApp campaigns for lead nurturing and remarketing.
• Keep UTM tagging and campaign tracking consistent, so attribution stays trustworthy.
• Maintain the campaign calendar, content schedule, and tracking documents.
• Research competitors, market trends, and new tools, and bring back what is worth acting on.
• Help run tests across creative, messaging, and landing pages, and write up what the results showed.

Skills

SEO

Google Ads

Meta Ads

Social media

Email marketing

Data analysis

Tools

GA4

Looker Studio

Google Search Console

Job description

This is a generalist role by design. You will sit between the SEO, paid, content, and design functions and support all of them, which means you get exposure to more of digital marketing in a year here than you would get in three years inside a single channel.Concretely: you will help the SEO team with research and optimization, help the paid team monitor and report on campaigns, coordinate content and creative between writers and designers, keep the campaign calendar honest, and own the reporting that tells everyone how things are going. You will also run smaller channels yourself, including social and email or WhatsApp campaigns.We are looking for someone early in their career who is genuinely curious about how marketing works, comfortable with numbers, and reliable about follow-through. The reliability matters more than it sounds. A campaign calendar that people trust is worth more than a clever idea nobody executes.You will not be doing this alone. Every area you touch has someone experienced owning it, and their job includes teaching you. Within a year we would expect you to have found the channel you want to specialize in, and to have the evidence to argue for it.

Responsibilities

• Support SEO with keyword research, on-page optimization, internal linking, and competitor research.
• Monitor Google and Meta campaigns day to day, and prepare the performance summaries the team works from.
• Own the marketing reporting: traffic, campaign performance, leads, and conversions in GA4 and Looker Studio.
• Plan, schedule, and publish social content across our channels.
• Coordinate between writers and designers so content and creative land on time and on brief.
• Run email and WhatsApp campaigns for lead nurturing and remarketing.
• Keep UTM tagging and campaign tracking consistent, so attribution stays trustworthy.
• Maintain the campaign calendar, content schedule, and tracking documents.
• Research competitors, market trends, and new tools, and bring back what is worth acting on.
• Help run tests across creative, messaging, and landing pages, and write up what the results showed.

Requirements

• 1 to 3 years in digital marketing, performance marketing, SEO, social, or a closely related role.
• A working understanding of at least two of: SEO, Google Ads, Meta Ads, social media, email marketing.
• Comfortable in GA4 and Google Search Console, and confident with spreadsheets.
• You know what CTR, CPC, CPL, and conversion rate mean and why they can disagree with each other.
• Good written English for social copy, email, and internal reporting.
• Organized and dependable across parallel tasks. Deadlines here are real.
• Genuinely curious, and willing to say when you do not know something yet.