Performance Marketing Manager

Techware Group; Dadri; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Health care

Paid time off

English classes

Corporate events

Professional growth

Training access

Job summary

TechQware in Dadri, UP seeks a results-driven Performance Marketing Manager with 3+ years of hands-on experience in planning, executing, and optimizing paid digital campaigns. You will drive lead generation, customer acquisition, and business growth through Google Ads, PMax, Meta Ads, and analytics tools.

You will manage budgets, monitor KPIs, run A/B tests, and collaborate with creative and sales teams to maximize ROAS and reduce CAC.

Qualifications

• 3+ years of hands-on experience in performance marketing or paid digital advertising.
• Hands-on experience with Google Ads, Performance Max (PMax), and Meta Ads.
• Strong understanding of GA4, GTM, and reporting.
• Data-driven decision making and KPI ownership.
• Experience managing budgets and optimizing campaigns for ROI.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, PMax, and Meta Ads.
• Set up and scale PMax campaigns to drive conversions and ROAS.
• Develop strategies aligned with objectives and budgets.
• Conduct keyword, audience, and competitor research.
• Monitor CTR, CPC, CPA/CPL, CVR, and ROAS.
• Optimize budgets, bidding, audiences, assets, and creatives.
• Manage conversion tracking with GA4, GTM, and Ads.
• Analyze data and generate performance reports with insights.
• Conduct A/B tests on creatives, landing pages, and headlines.
• Collaborate with creative, content, design, and sales teams.
• Identify opportunities to scale successful campaigns while controlling CAC.
• Stay updated on Google Ads updates and AI-driven optimization.

Skills

Performance marketing

Campaign optimization

Analytics & data-driven

Google Ads

Meta Ads Manager

A/B testing

Keyword research

Tools

Google Ads

GA4

GTM

Merchant Center

Excel/Sheets

Job description

About the role :-

We are looking for a results-driven Performance Marketing Manager with 3+ years of experience in planning, executing, and optimizing paid digital marketing campaigns. The ideal candidate should have hands‑on experience with Google Ads, Performance Max (PMax), Meta Ads, campaign analytics, and conversion optimization, with a strong focus on lead generation, customer acquisition, and achieving business growth.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Performance Max (PMax), Meta Ads, and other relevant digital advertising platforms.
• Set up, manage, and scale Google Performance Max campaigns to drive conversions, revenue, and return on ad spend (ROAS).
• Develop campaign strategies aligned with business objectives, target audiences, and marketing budgets.
• Conduct keyword research, audience analysis, competitor research, and campaign planning.
• Monitor campaign performance, including CTR, CPC, CPA, CPL, conversion rate, ROAS, and overall advertising spend.
• Optimize campaign budgets, bidding strategies, audience signals, asset groups, search themes, and creative assets to improve campaign performance.
• Manage conversion tracking and measurement using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads conversion tracking.
• Analyze campaign data and generate regular performance reports with actionable insights.
• Conduct A/B testing of ad creatives, landing pages, headlines, descriptions, and campaign strategies.
• Collaborate with creative, content, design, and sales teams to improve campaign effectiveness and lead quality.
• Identify opportunities to scale successful campaigns while maintaining target acquisition costs and profitability.
• Stay updated on Google Ads updates, automation, AI-driven campaign optimization, and digital advertising trends.

Required Skills and Qualifications

• Minimum 3+ years of hands‑on experience in performance marketing or paid digital advertising.
• Proven experience managing Google Ads campaigns, particularly Performance Max (PMax).
• Strong understanding of Google Search, Display, Shopping, and YouTube advertising.
• Experience with Meta Ads Manager is an added advantage.
• Good understanding of conversion tracking, attribution, remarketing, and audience targeting.
• Proficiency in Google Analytics 4, Google Tag Manager, and Google Ads reporting.
• Strong analytical skills with the ability to interpret campaign data and make data‑driven decisions.
• Experience managing advertising budgets and optimizing campaigns against defined KPIs.
• Working knowledge of landing page optimization, funnel analysis, and conversion rate optimization.
• Proficiency in Google Sheets or Excel for campaign analysis and reporting.
• Strong communication, problem‑solving, and project management skills.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA) / Cost Per Lead (CPL)
• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Lead quality or customer acquisition quality
• Revenue and conversion growth
• Efficient utilization of advertising budgets

Preferred Qualifications

• Experience managing campaigns for e-commerce, D2C, or lead‑generation businesses.
• Experience scaling Performance Max campaigns and optimizing product feeds for e-commerce.
• Familiarity with Google Merchant Center and product feed optimization, where applicable.
• Relevant Google Ads certifications are a plus.

What We re Looking For

A proactive performance marketer who can take ownership of paid advertising campaigns, identify growth opportunities, make data‑backed decisions, and deliver measurable business results through effective campaign management and continuous optimization.

Ready to Join Us

Embark on meaningful and exciting journey with us. TechQware is a equal opportunity employer. We believe that to succeed as a company, we need to provide you with the right learning opportunity for each unique aspiration. Thats why we have workshops, programs, and HR training sessions to develop your managerial, process, industry, technical, and leadership skills.

We offer:

• Health Health care system.
• Benefits Paid vacation, sick leave and holidays, days off.
• English Classes Free English lessons.
• Corporate Culture Corporate events, team building, and other special events.
• Professional growth Great attention to your personal and professional development.
• Corporate training Free access to educational platforms.

Lets work together

Developing Mobile and Website Solutions that Align Perfectly with Your Business Goals.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.