DIGITAL MARKETING

ARAVIND CERAMICS PRIVATE LIMITED; Chennai District; Sur place; INR 420 000 - 540 000; Plein temps

Résumé du poste

ARAVIND CERAMICS PRIVATE LIMITED in Chennai seeks a Digital Marketing Specialist to plan and implement social media campaigns, showcase products, and optimize brand presence across platforms.

You will manage the website, SEO, content creation, and reporting, coordinating with designers and sales teams to drive engagement, leads, and conversions.

Qualifications

• Bachelor's degree in Marketing / Digital Media / Business or related field.
• 1–3 years of digital marketing experience (tiles/building materials preferred).
• Knowledge of SEO, Google Ads, Meta Ads.
• Familiar with Canva, Adobe tools, WordPress (or similar CMS).

Responsabilités

• Plan and execute Social Media Marketing across platforms (Instagram, Facebook, LinkedIn, YouTube).
• Manage Website & SEO: product uploads, blog updates, ranking strategies.
• Create engaging content (images, videos, graphics) and ensure brand consistency.
• Monitor campaign performance using Google Analytics and Meta Ads Manager and report ROI.
• Email & WhatsApp Marketing: create newsletters for dealers, architects, and customers.

Connaissances

Creative thinking

Analytical skills

Content writing

Video editing

Team collaboration

Formation

Bachelor's degree in Marketing / Digital Media / Business

Outils

Canva

Adobe Creative Cloud

WordPress

Google Ads

Meta Ads

SEO tools

Description du poste

• Plan and execute posts across platforms (Instagram, Facebook, LinkedIn, YouTube)
• Showcase products (tiles, designs, applications) creatively through reels, carousels, and stories
• Run targeted ad campaigns (paid reach, leads, remarketing)
• Manage and update the company website (product uploads, blog updates)
• Implement SEO strategies to rank on Google for relevant tile-related keywords
• Coordinate with developers/designers if changes are needed
• Ensure brand consistency across all digital platforms
• Collaborate with graphic designers and sales teams for campaign ideas

Key Responsibilities

1. Social Media Marketing

• Plan and execute posts across platforms (Instagram, Facebook, LinkedIn, YouTube)
• Showcase products (tiles, designs, applications) creatively through reels, carousels, and stories
• Run targeted ad campaigns (paid reach, leads, remarketing)

2. Website & SEO

• Manage and update the company website (product uploads, blog updates)
• Implement SEO strategies to rank on Google for relevant tile-related keywords
• Coordinate with developers/designers if changes are needed

3. Content Creation & Branding

• Develop engaging content (images, videos, graphics, product highlights)
• Ensure brand consistency across all digital platforms
• Collaborate with graphic designers and sales teams for campaign ideas

4. Performance Tracking & Reporting

• Monitor campaign performance (Google Analytics, Meta Ads Manager)
• Analyze lead quality, engagement, traffic sources
• Submit weekly/monthly reports on ROI, CPC, reach, conversions

5. Email & WhatsApp Marketing

• Create and send regular emailers/newsletters to dealers, architects, and end customers
• Use WhatsApp marketing tools for product updates and promotions

Qualifications:

• Bachelor's degree in Marketing / Digital Media / Business or related
• 1-3 years experience in digital marketing (tiles/building materials preferred)
• Knowledge of SEO, Google Ads, Meta Ads
• Familiar with Canva, Adobe tools, WordPress (or similar CMS)

Skills Required:

• Strong creative and analytical skills
• Knowledge of current marketing trends and tools
• Basic video editing and content writing skills
• Ability to work independently and with cross-functional teams