DIGITAL MARKETING

ARAVIND CERAMICS PRIVATE LIMITED; Chennai; On-site; INR 400,000 - 600,000; Full time

Job summary

ARAVIND CERAMICS PRIVATE LIMITED in Chennai is seeking a Digital Marketing Specialist to plan and execute posts across Instagram, Facebook, LinkedIn, and YouTube, showcasing tiles and designs through engaging reels and stories.

You will drive SEO, manage campaigns, update the website, and collaborate with designers and sales teams to ensure brand consistency and ROI on marketing efforts.

Qualifications

• Bachelor’s degree in Marketing / Digital Media / Business or related.
• 1–3 years experience in digital marketing (tiles/building materials preferred).
• Knowledge of SEO, Google Ads, Meta Ads.
• Familiar with Canva, Adobe tools, WordPress (or similar CMS).

Responsibilities

• Plan and execute posts across platforms (Instagram, Facebook, LinkedIn, YouTube).
• Showcase products creatively through reels, carousels, and stories.
• Run targeted ad campaigns (paid reach, leads, remarketing).
• Manage and update the company website (product uploads, blog updates).
• Implement SEO strategies to rank on Google for relevant tile-related keywords.
• Coordinate with developers/designers if changes are needed.

Skills

Social media planning

Content creation

SEO

Google Ads

Meta Ads

WordPress

Canva

Video editing

Analytics

Education

Bachelor's degree in Marketing or related

Tools

Canva

Adobe Suite

WordPress

Job description

• Plan and execute posts across platforms (Instagram, Facebook, LinkedIn, YouTube)
• Showcase products (tiles, designs, applications) creatively through reels, carousels, and stories
• Run targeted ad campaigns (paid reach, leads, remarketing)
• Manage and update the company website (product uploads, blog updates)
• Implement SEO strategies to rank on Google for relevant tile-related keywords
• Coordinate with developers/designers if changes are needed
• Ensure brand consistency across all digital platforms
• Collaborate with graphic designers and sales teams for campaign ideas

Key Responsibilities

• Plan and execute posts across platforms (Instagram, Facebook, LinkedIn, YouTube)
• Showcase products (tiles, designs, applications) creatively through reels, carousels, and stories
• Run targeted ad campaigns (paid reach, leads, remarketing)
• Manage and update the company website (product uploads, blog updates)
• Implement SEO strategies to rank on Google for relevant tile-related keywords
• Coordinate with developers/designers if changes are needed
• Ensure brand consistency across all digital platforms
• Collaborate with graphic designers and sales teams for campaign ideas

Social Media Marketing

• Plan and execute posts across platforms (Instagram, Facebook, LinkedIn, YouTube)
• Showcase products (tiles, designs, applications) creatively through reels, carousels, and stories
• Run targeted ad campaigns (paid reach, leads, remarketing)

Website & SEO

• Manage and update the company website (product uploads, blog updates)
• Implement SEO strategies to rank on Google for relevant tile-related keywords
• Coordinate with developers/designers if changes are needed

Content Creation & Branding

• Develop engaging content (images, videos, graphics, product highlights)
• Ensure brand consistency across all digital platforms
• Collaborate with graphic designers and sales teams for campaign ideas

Performance Tracking & Reporting

• Monitor campaign performance (Google Analytics, Meta Ads Manager)
• Analyze lead quality, engagement, traffic sources
• Submit weekly/monthly reports on ROI, CPC, reach, conversions

Email & WhatsApp Marketing

• Create and send regular emailers/newsletters to dealers, architects, and end customers
• Use WhatsApp marketing tools for product updates and promotions

Qualifications:

• Bachelor’s degree in Marketing / Digital Media / Business or related
• 1–3 years experience in digital marketing (tiles/building materials preferred)
• Knowledge of SEO, Google Ads, Meta Ads
• Familiar with Canva, Adobe tools, WordPress (or similar CMS)

Skills Required:

• Strong creative and analytical skills
• Knowledge of current marketing trends and tools
• Basic video editing and content writing skills
• Ability to work independently and with cross-functional teams