Digital Marketing Executive

People XM; Bengaluru; On-site; INR 300,000 - 600,000; Full time

Job summary

People XM in Bengaluru seeks a Digital Marketing Executive to manage online marketing activities, improve brand visibility, generate leads, and increase website traffic through digital channels. The role encompasses planning campaigns, handling social media (Instagram, Facebook, LinkedIn), creating engaging content, and performing SEO to boost rankings.

Freshers to 2 years of experience encouraged to apply.

Qualifications

• Freshers to 2 years of relevant experience in digital marketing.
• Bachelor's degree in Marketing, Business Admin, Communications, or related field.
• Certifications in digital marketing are an advantage.
• Strong writing and communication skills.

Responsibilities

• Plan and execute digital marketing campaigns.
• Manage Instagram, Facebook, and LinkedIn.
• Create engaging content for social media posts, blogs, and campaigns.
• Perform SEO to improve website rankings.
• Support Google Ads and social media advertising campaigns.
• Conduct keyword research and competitor analysis.
• Monitor website traffic and campaign performance.
• Generate reports using analytics tools and recommend improvements.
• Coordinate with the sales and content teams to generate leads.

Skills

SEO & SEM

Social media marketing

Google Ads & Meta Ads

Google Analytics & Search Console

Content writing & copywriting

Keyword research

Email marketing

Website management & lead generation

Analytical thinking & communication

Education

Bachelor's degree in Marketing or related field

Digital marketing certifications

Tools

Google Ads

Meta Ads

Google Analytics

Google Search Console

Job description

Job Title: Digital Marketing Executive

Department: Marketing / Digital Marketing

Experience: Freshers – 2 Years

Employment Type: Full-Time

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to manage online marketing activities, improve brand visibility, generate leads, and increase website traffic through digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns.
• Manage social media platforms such as Instagram, Facebook, and LinkedIn.
• Create engaging content for social media posts, blogs, and campaigns.
• Perform search engine optimization (SEO) to improve website rankings.
• Support Google Ads and social media advertising campaigns.
• Conduct keyword research and competitor analysis.
• Monitor website traffic and campaign performance.
• Generate reports using analytics tools and recommend improvements.
• Coordinate with the sales and content teams to generate leads.

Skills Required

• Knowledge of SEO and SEM.
• Understanding of social media marketing.
• Basic knowledge of Google Ads and Meta Ads.
• Familiarity with Google Analytics and Google Search Console.
• Content writing and copywriting skills.
• Knowledge of keyword research and email marketing.
• Basic understanding of website management and lead generation.
• Analytical thinking, creativity, and communication skills.

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Relevant certifications in digital marketing are an advantage.